YOKE
YOKE is a Japanese fashion brand launched in Tokyo by Norio Terada in 2018. The brand name means “to connect,” “bond,” and “yoke,” a fabric panel used to join sections of a garment. With “connecting” as its concept, the brand focuses on con...
Compare brand traits, similarities and differences.
Minimal & basics · Polished & dressy · Avant-garde & designer
Minimal & basics · Trends & youth culture · Polished & dressy
YOKE shows a stronger emphasis
Even Realities shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
| Field | ||
|---|---|---|
| Country | Japan | China |
| Founded | 2018 | 2023 |
| Category | Clothing | Eyewear |
| Other categories | Accessories | Accessories |
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YOKE is a Japanese fashion brand launched in Tokyo by Norio Terada in 2018. The brand name means “to connect,” “bond,” and “yoke,” a fabric panel used to join sections of a garment. With “connecting” as its concept, the brand focuses on con...
Even Realities is a wearable brand focused on display-equipped smart glasses, founded in Shenzhen in 2023 by Will Wang and headquartered in Shenzhen. Centered on human-centered design, it explores experiences in which digital and physical r...
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and refined everyday staples.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and refined everyday staples.
The brands share minimal design and refined everyday staples.
The brands share minimal design and refined everyday staples.
The brands share minimal design and functional design.
The brands share refined everyday staples and original design.
The brands share refined everyday staples and functional design.
The brands share minimal design and refined everyday staples.
The brands share refined everyday staples and unisex collections.
The brands share refined everyday staples and original design.
The brands share minimal design and refined everyday staples.
The brands share functional design and unisex collections.
The brands share minimal design and refined everyday staples.
The brands share unisex collections and original design.