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MIHARAYASUHIRO DENIM
Basic information
No longer active
Overview
MIHARAYASUHIRO DENIM is a denim-focused line of MIHARAYASUHIRO that launched in Japan in 2011. Created by Yasuhiro Mihara, it reproduced and offered jackets, shirts, and other items that had been popular in the main line. The parent brand, MIHARAYASUHIRO, started as a footwear brand in 1996 and continues today as Maison Mihara Yasuhiro, with a focus on clothing shaped by ideas unconstrained by existing conventions and a playful sensibility.
Concept
A line focused on denim
Parent brands
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MIHARA YASUHIRO 1996
Introduced in 2011 as the brand’s first new line, it specialized in denim and reproduced jackets and shirts that had been popular in the main line. By establishing denim as a distinct material-focused category, it organized the brand’s experimental approach into a casual wardrobe. As an early offshoot launched ahead of the other lines organized by use, it took on the material-focused role.
A denim-focused line that complements the brand’s casual offering.