Fashion brands — founded: 2014 · related keyword: Wardrobe basics

TENDER KITSCH LOOK

Find a basic style to your taste

With “art in everyday life” as its concept, the brand proposes basic shoes that can be worn in one’s own way, without pretension, in everyday life.

Differentiating as a separate line the items presented as staples each season

Petite ≠ cute, petite = handsome

PlatinumLabel: A higher level of quality with a sweet touch of heart

The Style of No Style

seeks to find uniqueness through simple expressions within everyday forms.

Smart Oversizing

Everyday Essentials, Refined

Never Stop Exploring.

A signature label for fictional left-handed characters JOHN MASON SMITH and JANE SMITH.

A more basic interpretation of the brand concept of vintage

The real thing for adults

A brand that combines mannish and refined aesthetics with a foundation of simple, basic designs.

“NEXT BASIC” from TOKYO to the world

Do Subtraction.

Rather than being confined to predefined genres or concepts, we pursue reinterpretation through our distinctive point of view.

Contemporary Heritage Brand

Reinterpreting elements of military, outdoor, and workwear from the early to mid-20th century in ways that people today can readily relate to and enjoy.

GINZA BASIC

Relaxed casual style incorporating the free-spirited atmosphere of the American West Coast. It brings a sense of freedom to ordinary everyday life spent at an unhurried pace.

The ultimate basic line