KHOKI is a Japanese fashion brand launched in Tokyo in 2019. The team creates its collections with brand director Koki at the center, and its offerings are prim...
Decoration & playfulness
Trends & youth culture
Avant-garde & designer
Shared traits
The brands share concept-driven design and menswear.
Differences from Alchemist
KHOKI shows a stronger emphasis on Avant-garde & designer.
KHOKI shows a stronger emphasis on Decoration & playfulness.
Feng Chen Wang is the eponymous brand founded in 2015 by designer Feng Chen Wang, who is from China and based in London. Centered on menswear, the brand also of...
Avant-garde & designer
Trends & youth culture
Streetwear
Shared traits
The brands share concept-driven design and menswear.
Differences from Alchemist
Feng Chen Wang shows a stronger emphasis on Avant-garde & designer.
Feng Chen Wang shows a stronger emphasis on Trends & youth culture.
NEEDLES is a fashion brand founded in Japan in 1995 by Keizo Shimizu, the representative of NEPENTHES and a designer. It offers men’s and women’s apparel and ac...
Sporty & sportswear
Trends & youth culture
Streetwear
Shared traits
The brands share concept-driven design and streetwear influences.
Differences from Alchemist
NEEDLES shows a stronger emphasis on Sporty & sportswear.
NEEDLES shows a stronger emphasis on Trends & youth culture.
Advisory Board Crystals is a fashion brand founded in Los Angeles, United States, in 2015 by Remington Guest and Heather Haber. Centered on streetwear, it offer...
Streetwear
Trends & youth culture
Decoration & playfulness
Shared traits
The brands share concept-driven design and streetwear influences.
Differences from Alchemist
Advisory Board Crystals shows a stronger emphasis on Outdoor & functional.
Alchemist shows a stronger emphasis on Luxury & heritage.
EGONLAB is a French fashion brand founded in Paris in 2019 by Florentin Glémarec and Kevin Nompeix. Centered on tailoring, it offers genderless RTW and accessor...
Avant-garde & designer
Trends & youth culture
Decoration & playfulness
Shared traits
The brands share concept-driven design and menswear.
Differences from Alchemist
EGONLAB shows a stronger emphasis on Avant-garde & designer.
Alchemist shows a stronger emphasis on Sporty & sportswear.
ERL is a ready-to-wear brand founded in 2018 by Eli Russell Linnetz, based in Venice Beach, Los Angeles, California, USA. It presented its first full menswear c...
Streetwear
Decoration & playfulness
Trends & youth culture
Shared traits
The brands share concept-driven design and streetwear influences.
Differences from Alchemist
ERL shows a stronger emphasis on Avant-garde & designer.
ERL shows a stronger emphasis on Decoration & playfulness.
doublet is a fashion brand launched in Japan in 2012 by designer Masayuki Ino together with patternmaker Takashi Murakami. Based on basic, standard items, it in...
Decoration & playfulness
Avant-garde & designer
Streetwear
Shared traits
The brands share concept-driven design and streetwear influences.
Differences from Alchemist
doublet shows a stronger emphasis on Avant-garde & designer.
doublet shows a stronger emphasis on Decoration & playfulness.
Individual Sentiments is a Japanese fashion brand launched by Yoko Ito in Tokyo for Spring/Summer 2008. Centered on menswear, womenswear, and unisex clothing, i...
Avant-garde & designer
Minimal & basics
Luxury & heritage
Shared traits
The brands share concept-driven design and menswear.
Differences from Alchemist
Individual Sentiments shows a stronger emphasis on Minimal & basics.
Individual Sentiments shows a stronger emphasis on Avant-garde & designer.
MASU is a Japanese menswear ready-to-wear brand launched in 2016. Its name derives from “masu,” a polite Japanese verb ending, and it is guided by the concept “...
Trends & youth culture
Decoration & playfulness
Streetwear
Shared traits
The brands share concept-driven design and streetwear influences.
Differences from Alchemist
MASU shows a stronger emphasis on Trends & youth culture.
MASU shows a stronger emphasis on Avant-garde & designer.
Eckhaus Latta is an American fashion brand founded by Mike Eckhaus and Zoe Latta, who met at the Rhode Island School of Design in 2011. Based in New York and Lo...
Avant-garde & designer
Minimal & basics
Trends & youth culture
Shared traits
The brands share concept-driven design and menswear.
Differences from Alchemist
Eckhaus Latta shows a stronger emphasis on Avant-garde & designer.
Eckhaus Latta shows a stronger emphasis on Minimal & basics.
Marine Serre is a brand founded in 2017 by French designer Marine Serre. With “Regenerated”—creating new garments from used materials—at its core, it incorporat...
Avant-garde & designer
Trends & youth culture
Luxury & heritage
Shared traits
The brands share concept-driven design and spring and summer styles.
Differences from Alchemist
Marine Serre shows a stronger emphasis on Avant-garde & designer.
Marine Serre shows a stronger emphasis on Luxury & heritage.
FACETASM is a Japanese fashion brand founded in Tokyo in 2007 by Hiroshi Ochiai. Its name is a coined word derived from “facet,” and its guiding philosophy is t...
Decoration & playfulness
Avant-garde & designer
Streetwear
Shared traits
The brands share streetwear influences and menswear.
Differences from Alchemist
Facetasm shows a stronger emphasis on Avant-garde & designer.
Facetasm shows a stronger emphasis on Decoration & playfulness.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.