UNDERCOVER is a Japanese fashion brand founded in Tokyo in 1990 by Jun Takahashi. Centered on menswear and womenswear, it brings the rebellious spirit of punk a...
Avant-garde & designer
Streetwear
Decoration & playfulness
Shared traits
The brands share concept-driven design and interest in archival pieces.
Differences from MASU
UNDERCOVER shows a stronger emphasis on Sporty & sportswear.
UNDERCOVER shows a stronger emphasis on Avant-garde & designer.
EGONLAB is a French fashion brand founded in Paris in 2019 by Florentin Glémarec and Kevin Nompeix. Centered on tailoring, it offers genderless RTW and accessor...
Avant-garde & designer
Trends & youth culture
Decoration & playfulness
Shared traits
The brands share concept-driven design and designer-led expression.
Differences from MASU
EGONLAB shows a stronger emphasis on Polished & dressy.
MASU shows a stronger emphasis on Trends & youth culture.
Vivienne Westwood is a fashion brand launched in 1971 by Vivienne Westwood and Malcolm McLaren, starting with the boutique “Let It Rock” at 430 Kings Road in Lo...
Avant-garde & designer
Decoration & playfulness
Luxury & heritage
Shared traits
The brands share concept-driven design and interest in archival pieces.
Differences from MASU
Vivienne Westwood shows a stronger emphasis on Luxury & heritage.
Vivienne Westwood shows a stronger emphasis on Avant-garde & designer.
GUCCI is a luxury maison founded by Guccio Gucci in Florence, Italy, in 1921. Its offerings span leather goods, RTW (ready-to-wear), shoes, accessories, jewelry...
Luxury & heritage
Decoration & playfulness
Trends & youth culture
Shared traits
The brands share concept-driven design and interest in archival pieces.
Differences from MASU
GUCCI shows a stronger emphasis on Luxury & heritage.
GUCCI shows a stronger emphasis on Outdoor & functional.
VERSACE is a luxury fashion brand founded by Gianni Versace in Milan, Italy, in 1978. It focuses on women’s and men’s ready-to-wear, and also offers accessories...
Decoration & playfulness
Luxury & heritage
Avant-garde & designer
Shared traits
The brands share concept-driven design and interest in archival pieces.
Differences from MASU
VERSACE shows a stronger emphasis on Luxury & heritage.
VERSACE shows a stronger emphasis on Decoration & playfulness.
Jean Paul Gaultier is a fashion house founded in Paris, France, in 1976 by designer Jean Paul Gaultier. Its main offerings include haute couture, ready-to-wear,...
Decoration & playfulness
Avant-garde & designer
Luxury & heritage
Shared traits
The brands share concept-driven design and interest in archival pieces.
Differences from MASU
Jean Paul Gaultier shows a stronger emphasis on Luxury & heritage.
Jean Paul Gaultier shows a stronger emphasis on Avant-garde & designer.
Sasquatchfabrix. is a Japanese menswear brand founded in Tokyo in 2003 by Daisuke Yokoyama and Katsunori Araki. Rooted in Tokyo street culture, it develops clot...
Streetwear
Avant-garde & designer
Decoration & playfulness
Shared traits
The brands share concept-driven design and distinctive designs.
Differences from MASU
MASU shows a stronger emphasis on Trends & youth culture.
BED j.w. FORD is a Japanese menswear brand founded in Tokyo in 2010 by designer Shimpei Yamagishi. It began presenting collections for Spring/Summer 2011 and of...
Avant-garde & designer
Decoration & playfulness
Polished & dressy
Shared traits
The brands share concept-driven design and designer-led expression.
Differences from MASU
MASU shows a stronger emphasis on Trends & youth culture.
FACETASM is a Japanese fashion brand founded in Tokyo in 2007 by Hiroshi Ochiai. Its name is a coined word derived from “facet,” and its guiding philosophy is t...
Decoration & playfulness
Avant-garde & designer
Streetwear
Shared traits
The brands share designer-led expression and distinctive designs.
Differences from MASU
Facetasm shows a stronger emphasis on Luxury & heritage.
Facetasm shows a stronger emphasis on Avant-garde & designer.
White Mountaineering is a Japanese fashion brand launched in Tokyo in 2006 by designer Yosuke Aizawa. Its guiding principle is that “every field where clothes a...
Outdoor & functional
Avant-garde & designer
Trends & youth culture
Shared traits
The brands share concept-driven design and designer-led expression.
Differences from MASU
White Mountaineering shows a stronger emphasis on Outdoor & functional.
MASU shows a stronger emphasis on Decoration & playfulness.
Prada is a luxury fashion house founded by Mario Prada in Milan, Italy, in 1913. It began as a leather goods shop in Galleria Vittorio Emanuele II and currently...
Luxury & heritage
Avant-garde & designer
Minimal & basics
Shared traits
The brands share concept-driven design and interest in archival pieces.
Differences from MASU
Prada shows a stronger emphasis on Luxury & heritage.
Prada shows a stronger emphasis on Minimal & basics.
TOGA is a Japanese fashion brand founded in Tokyo in 1997 by designer Yasuko Furuta. It combines Western classics with a Japanese sensibility for silhouettes, r...
Avant-garde & designer
Decoration & playfulness
Luxury & heritage
Shared traits
The brands share concept-driven design and designer-led expression.
Differences from MASU
MASU shows a stronger emphasis on Streetwear.
MASU shows a stronger emphasis on Trends & youth culture.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.