LEMAIRE is a Paris-based fashion house led by Christophe Lemaire and Sarah-Linh Tran. Christophe Lemaire founded the brand under his own name in 1991. In additi...
Minimal & basics
Avant-garde & designer
Luxury & heritage
Shared traits
The brands share designer-led expression and distinctive designs.
Differences from TOGA
LEMAIRE shows a stronger emphasis on Minimal & basics.
TOGA shows a stronger emphasis on Decoration & playfulness.
sacai is a Japanese fashion brand founded in Tokyo in 1999 by designer Chitose Abe. It combines contrasting elements in a “hybrid” way, such as knitwear and wov...
Avant-garde & designer
Trends & youth culture
Luxury & heritage
Shared traits
The brands share designer-led expression and distinctive designs.
Differences from TOGA
sacai shows a stronger emphasis on Outdoor & functional.
Rick Owens is a fashion brand launched in Los Angeles, USA, in 1994 by designer Rick Owens. It moved its base to Paris in 2003 and has presented its collections...
Avant-garde & designer
Luxury & heritage
Streetwear
Shared traits
The brands share designer-led expression and distinctive designs.
Differences from TOGA
Rick Owens shows a stronger emphasis on Streetwear.
TOGA shows a stronger emphasis on Polished & dressy.
Ann Demeulemeester is a fashion brand of the same name, launched in 1985 by Belgian designer Ann Verhelst. As a member of the Antwerp Six, she has contributed t...
Avant-garde & designer
Luxury & heritage
Minimal & basics
Shared traits
The brands share designer-led expression and distinctive designs.
Differences from TOGA
TOGA shows a stronger emphasis on Decoration & playfulness.
Ann Demeulemeester shows a stronger emphasis on Luxury & heritage.
Jean Paul Gaultier is a fashion house founded in Paris, France, in 1976 by designer Jean Paul Gaultier. Its main offerings include haute couture, ready-to-wear,...
Decoration & playfulness
Avant-garde & designer
Luxury & heritage
Shared traits
The brands share designer-led expression and distinctive designs.
Differences from TOGA
Jean Paul Gaultier shows a stronger emphasis on Luxury & heritage.
Jean Paul Gaultier shows a stronger emphasis on Streetwear.
Y’s is a Japanese fashion brand launched by Yohji Yamamoto in 1972. Based on the idea of “women wearing men’s clothes,” it offers high-quality ready-to-wear des...
Avant-garde & designer
Luxury & heritage
Minimal & basics
Shared traits
The brands share designer-led expression and distinctive designs.
Differences from TOGA
Y’s shows a stronger emphasis on Minimal & basics.
TOGA shows a stronger emphasis on Decoration & playfulness.
JUNYA WATANABE is a Japanese fashion brand launched in 1992 under Comme des Garçons. Created by designer Junya Watanabe, it presented its first collection in Pa...
Avant-garde & designer
Outdoor & functional
Luxury & heritage
Shared traits
The brands share designer-led expression and distinctive designs.
Differences from TOGA
JUNYA WATANABE shows a stronger emphasis on Outdoor & functional.
TOGA shows a stronger emphasis on Decoration & playfulness.
BERNHARD WILLHELM is a fashion brand founded in 1999 by designer Bernhard Willhelm, from Ulm, Germany, and his business partner Jutta Kraus. It presented womens...
Decoration & playfulness
Avant-garde & designer
Luxury & heritage
Shared traits
The brands share designer-led expression and distinctive designs.
Differences from TOGA
TOGA shows a stronger emphasis on Polished & dressy.
TOGA shows a stronger emphasis on Minimal & basics.
Mugler is a fashion house founded in Paris in 1974 by French designer Manfred Thierry Mugler. It focuses primarily on fashion and fragrances, and is also known...
Decoration & playfulness
Avant-garde & designer
Luxury & heritage
Shared traits
The brands share designer-led expression and distinctive designs.
Differences from TOGA
Mugler shows a stronger emphasis on Luxury & heritage.
TOGA shows a stronger emphasis on Minimal & basics.
HELMUT LANG is a fashion brand founded in Paris in 1986 by Austrian-born designer Helmut Lang. Now based in New York, it focuses primarily on menswear and women...
Minimal & basics
Avant-garde & designer
Polished & dressy
Shared traits
The brands share designer-led expression and distinctive designs.
Differences from TOGA
Helmut Lang shows a stronger emphasis on Minimal & basics.
TOGA shows a stronger emphasis on Decoration & playfulness.
ANREALAGE is a Japanese fashion brand founded in Tokyo in 2003 by Kunihiko Morinaga. Centered on men’s and women’s ready-to-wear, it develops collections throug...
Avant-garde & designer
Decoration & playfulness
Luxury & heritage
Shared traits
The brands share designer-led expression and distinctive designs.
Differences from TOGA
TOGA shows a stronger emphasis on Polished & dressy.
TOGA shows a stronger emphasis on Minimal & basics.
Maison Margiela is a French fashion house founded in Paris in 1988 by Martin Margiela and Jenny Meirens. Its offerings include women’s and men’s ready-to-wear,...
Avant-garde & designer
Luxury & heritage
Trends & youth culture
Shared traits
The brands share designer-led expression and distinctive designs.
Differences from TOGA
Maison Margiela shows a stronger emphasis on Luxury & heritage.
Maison Margiela shows a stronger emphasis on Streetwear.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.