NIKE was founded in Oregon, United States, in 1964 by Phil Knight and Bill Bowerman, initially as Blue Ribbon Sports, and began operating officially as NIKE in...
Sporty & sportswear
Streetwear
Trends & youth culture
Shared traits
The brands share sports influences and functional design.
Differences from ASICS
Nike shows a stronger emphasis on Streetwear.
Nike shows a stronger emphasis on Decoration & playfulness.
Salomon is an outdoor sports brand founded in 1947 in Annecy in the French Alps by François Salomon and his family. It began by developing ski edges and binding...
Outdoor & functional
Sporty & sportswear
Trends & youth culture
Shared traits
The brands share distinctive designs and concept-driven design.
Differences from ASICS
Salomon shows a stronger emphasis on Outdoor & functional.
adidas is a sports brand founded in 1949 by Adolf “Adi” Dassler in Herzogenaurach, Germany. It operates globally, focusing on footwear, apparel, and sporting go...
Sporty & sportswear
Streetwear
Trends & youth culture
Shared traits
The brands share concept-driven design and sports influences.
Differences from ASICS
adidas shows a stronger emphasis on Streetwear.
adidas shows a stronger emphasis on Trends & youth culture.
New Balance is a sports footwear and apparel brand founded by William J. Riley in Boston, Massachusetts, USA, in 1906. It began operations by manufacturing corr...
Sporty & sportswear
Trends & youth culture
Streetwear
Shared traits
The brands share distinctive designs and sports influences.
Differences from ASICS
New Balance shows a stronger emphasis on Streetwear.
New Balance shows a stronger emphasis on Minimal & basics.
Onitsuka Tiger is a Japanese sports-fashion brand whose roots lie in Onitsuka Co., Ltd., founded by Kihachiro Onitsuka in 1949. Centered on sneakers based on it...
Sporty & sportswear
Trends & youth culture
Streetwear
Shared traits
The brands share distinctive designs and concept-driven design.
Differences from ASICS
Onitsuka Tiger shows a stronger emphasis on Avant-garde & designer.
Onitsuka Tiger shows a stronger emphasis on Decoration & playfulness.
Karhu is a sports footwear and sporting goods brand founded in Helsinki, Finland, in 1916. Initially, it made skis, javelins, discus equipment, and other produc...
Sporty & sportswear
Outdoor & functional
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from ASICS
Karhu shows a stronger emphasis on Outdoor & functional.
ASICS shows a stronger emphasis on Trends & youth culture.
Compass® is a footwear brand founded in 1998 in Bandung, Indonesia, by Kahar Gunawan. Building on the legacy of a shoe manufacturing business founded by his fat...
Trends & youth culture
Streetwear
Minimal & basics
Shared traits
The brands share distinctive designs and concept-driven design.
Differences from ASICS
ASICS shows a stronger emphasis on Sporty & sportswear.
ASICS shows a stronger emphasis on Outdoor & functional.
DYNAFIT is a mountain sports brand whose roots date back to 1950, when Austria’s Humanic began manufacturing ski boots under the DYNAFIT name. It became an inde...
Outdoor & functional
Sporty & sportswear
Minimal & basics
Shared traits
The brands share concept-driven design and refined everyday staples.
Differences from ASICS
DYNAFIT shows a stronger emphasis on Outdoor & functional.
ASICS shows a stronger emphasis on Trends & youth culture.
BROOKS is a running-focused brand founded in Philadelphia, USA, in 1914. Now based in Seattle, it offers running shoes, apparel, sports bras, and accessories wo...
Sporty & sportswear
Outdoor & functional
Polished & dressy
Shared traits
The brands share refined everyday staples and sports influences.
Differences from ASICS
ASICS shows a stronger emphasis on Streetwear.
ASICS shows a stronger emphasis on Trends & youth culture.
Reebok is a sports footwear and apparel brand founded in 1958 in Bolton, England, by brothers Jeff & Joe Foster. It offers shoes and apparel for running, traini...
Sporty & sportswear
Streetwear
Minimal & basics
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from ASICS
Reebok shows a stronger emphasis on Minimal & basics.
BIRKENSTOCK is a footwear brand whose origins as a family of shoemakers in Germany are documented as dating back to 1774. In 1902, orthopedic shoemaker Konrad B...
Trends & youth culture
Minimal & basics
Polished & dressy
Shared traits
The brands share concept-driven design and interest in archival pieces.
Differences from ASICS
ASICS shows a stronger emphasis on Sporty & sportswear.
BIRKENSTOCK shows a stronger emphasis on Minimal & basics.
Tretorn is a brand founded by Henry Dunker in Helsingborg, Sweden, in 1891. It began by manufacturing galoshes (waterproof overshoes) and has focused primarily...
Outdoor & functional
Sporty & sportswear
Minimal & basics
Shared traits
The brands share concept-driven design and interest in archival pieces.
Differences from ASICS
Tretorn shows a stronger emphasis on Outdoor & functional.
Tretorn shows a stronger emphasis on Minimal & basics.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.