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Autry vs Kero: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Autry Swap brands

Autry

United States Founded 1982

Sporty & sportswear · Trends & youth culture · Minimal & basics

Kero

Sweden Founded 1929

Outdoor & functional · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    Autry shows a stronger emphasis

  • Outdoor & functional

    Kero shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Autry (solid line, circles)
  • Kero (dashed line, squares)
Traits of Autry and Kero, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Autry
  • Kero
Minimal & basics
Autry：Relative prominence within the brand
Kero：Relative prominence within the brand
Polished & dressy
Autry：Relative prominence within the brand
Kero：Relative prominence within the brand
Luxury & heritage
Autry：Relative prominence within the brand
Kero：Relative prominence within the brand
Avant-garde & designer
Autry：Relative prominence within the brand
Kero：Relative prominence within the brand
Decoration & playfulness
Autry：Relative prominence within the brand
Kero：Relative prominence within the brand
Streetwear
Autry：Relative prominence within the brand
Kero：Relative prominence within the brand
Trends & youth culture
Autry：Relative prominence within the brand
Kero：Relative prominence within the brand
Sporty & sportswear
Autry：Relative prominence within the brand
Kero：Relative prominence within the brand
Outdoor & functional
Autry：Relative prominence within the brand
Kero：Relative prominence within the brand

Basic information

Field
Autry
Kero
Country United States Sweden
Founded 1982 1929
Category Footwear Textiles and material technology
Other categories Clothing Bags Accessories Lifestyle products Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Collaborations

Autry

  • 2025-09-02

    MIHARA YASUHIRO

    In 2025, the “Broken Something” sneaker was launched, reinterpreting AUTRY’s Medalist with a clay-molded sole by MMY.

  • 2025-09-01

    Maison Kitsuné

    In September 2025, a reinterpretation of the “Medalist” model and a small RTW capsule (FW25) were released, available at Maison Kitsuné/Autry stores and elsewhere.

Autry collaborations

Kero

  • 2022-10-13

    Acne Studios

    First collaboration with Swedish heritage brand Kero. Sámi-origin “beak” boots and mules were revived in an Acne context.

Kero collaborations

Brands similar to Autry

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