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emmi vs LIU JO: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: emmi Swap brands

emmi

Japan Founded 2015

Sporty & sportswear · Minimal & basics · Polished & dressy

LIU JO

Italy Founded 1995

Trends & youth culture · Decoration & playfulness · Sporty & sportswear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Minimal & basics

    emmi shows a stronger emphasis

  • Sporty & sportswear

    emmi shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • emmi (solid line, circles)
  • LIU JO (dashed line, squares)
Traits of emmi and LIU JO, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • emmi
  • LIU JO
Minimal & basics
emmi：Relative prominence within the brand
LIU JO：Relative prominence within the brand
Polished & dressy
emmi：Relative prominence within the brand
LIU JO：Relative prominence within the brand
Luxury & heritage
emmi：Relative prominence within the brand
LIU JO：Relative prominence within the brand
Avant-garde & designer
emmi：Relative prominence within the brand
LIU JO：Relative prominence within the brand
Decoration & playfulness
emmi：Relative prominence within the brand
LIU JO：Relative prominence within the brand
Streetwear
emmi：Relative prominence within the brand
LIU JO：Relative prominence within the brand
Trends & youth culture
emmi：Relative prominence within the brand
LIU JO：Relative prominence within the brand
Sporty & sportswear
emmi：Relative prominence within the brand
LIU JO：Relative prominence within the brand
Outdoor & functional
emmi：Relative prominence within the brand
LIU JO：Relative prominence within the brand

Basic information

Field
emmi
LIU JO
Country Japan Italy
Founded 2015 1995
Category Clothing Clothing
Other categories Footwear Lifestyle products Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Wallets

— indicates information that is not available.

Brand profiles

Brand lines

emmi

  • emmi atelier

    emmi atelier is one of the original lines of emmi, developed by Mash Sports Lab, and is responsible ...

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  • emmi studio

    emmi studio was launched as emmi’s original line for studio sports, centered on functional wear suit...

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LIU JO

  • Liu Jo Uomo

    A men's line derived from LIU JO's main womenswear line. The official Main Collections presents it a...

  • Liu Jo Under-16

    A junior-oriented line derived from LIU JO. Officially presented as Under-16 Collections, it combine...

  • Liu Jo Luxury

    A distinct line driving LIU JO’s lifestyle expansion. On its official website, it is presented as Li...

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  • Liu Jo Lingerie & Loungewear

    A line that extends LIU JO’s women’s range into lingerie and loungewear. The official Lingerie & Lou...

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  • Liu Jo Beachwear

    A line extending LIU JO’s main womenswear line into beachside use. The official Beachwear Collection...

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  • Liu Jo Sportswear

    A line that adds a more active everyday-wear layer to LIU JO’s main womenswear line. The official pa...

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  • My Liu Jo Essential

    A derived line listed under shoes under the name My Liu Jo Essential. The official menu displays it ...

Collaborations

emmi

  • 2026-01-01

    Onitsuka Tiger

    The emmi-exclusive MEXICO 66 CHUNK will be available for a limited time starting New Year's Day 2026. A platform-soled model in ivory with gold stripes.

emmi collaborations

LIU JO

No information is available.

Brands similar to emmi

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