KHOKI
KHOKI is a Japanese fashion brand launched in Tokyo in 2019. The team creates its collections with brand director Koki at the center, and its offerings are primarily focused on the menswear category. With keywords such as ethnicity, craftsm...
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KHOKI vs Endless Joy: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: KHOKI
Swap brands
Decoration & playfulness · Trends & youth culture · Avant-garde & designer
Decoration & playfulness · Avant-garde & designer · Trends & youth culture
Similarities and differences
Shared traits
- Both brands show traits of Decoration & playfulness.
- Both brands show traits of Avant-garde & designer.
Different traits
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Trends & youth culture
KHOKI shows a stronger emphasis
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Minimal & basics
KHOKI shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- KHOKI (solid line, circles)
- Endless Joy (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | United Kingdom |
| Founded | 2019 | 2019 |
| Category | Clothing | Clothing |
| Other categories | Bags Wallets | Lifestyle products |
— indicates information that is not available.
Brand profiles
Endless Joy
Endless Joy is an art project and fashion brand founded in the UK in 2019 by Stevie Anderson and Alexandra Anderson. It transfers original art inspired by myths and nature from around the world onto eco-friendly fabrics, producing limited-r...
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Individual Sentiments
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Hed Mayner
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EGONLAB
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KAPITAL
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MASU
The brands share concept-driven design and playful expression.
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Edward Cuming
The brands share concept-driven design and playful expression.
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NAOKI TAKIZAWA
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Jean Paul Gaultier
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BEDFORD
The brands share concept-driven design and original design.
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Charlie Constantinou
The brands share concept-driven design and menswear.
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Facetasm
The brands share concept-driven design and playful expression.
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OUR LEGACY
The brands share concept-driven design and autumn and winter styles.
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JiyongKim
The brands share distinctive designs and concept-driven design.
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J. Logan Home
The brands share concept-driven design and designer-led expression.
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Kartik Research
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KAPITAL
The brands share distinctive designs and designer-led expression.
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KUON
The brands share distinctive designs and concept-driven design.
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Hodakova
The brands share distinctive designs and concept-driven design.
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Elena Velez
The brands share distinctive designs and concept-driven design.
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Jan Jan Van Essche
The brands share distinctive designs and concept-driven design.
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Simone Rocha
The brands share distinctive designs and concept-driven design.
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LEMAIRE
The brands share distinctive designs and concept-driven design.
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GmbH
The brands share distinctive designs and concept-driven design.
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Camilla
The brands share distinctive designs and original design.