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ERDEM vs POTR: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: ERDEM Swap brands

ERDEM

United Kingdom Founded 2005

Luxury & heritage · Decoration & playfulness · Avant-garde & designer

POTR

Japan Founded 2021

Minimal & basics · Polished & dressy · Outdoor & functional

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Luxury & heritage

    ERDEM shows a stronger emphasis

  • Avant-garde & designer

    ERDEM shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • ERDEM (solid line, circles)
  • POTR (dashed line, squares)
Traits of ERDEM and POTR, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • ERDEM
  • POTR
Minimal & basics
ERDEM：Relative prominence within the brand
POTR：Relative prominence within the brand
Polished & dressy
ERDEM：Relative prominence within the brand
POTR：Relative prominence within the brand
Luxury & heritage
ERDEM：Relative prominence within the brand
POTR：Relative prominence within the brand
Avant-garde & designer
ERDEM：Relative prominence within the brand
POTR：Relative prominence within the brand
Decoration & playfulness
ERDEM：Relative prominence within the brand
POTR：Relative prominence within the brand
Streetwear
ERDEM：Relative prominence within the brand
POTR：Relative prominence within the brand
Trends & youth culture
ERDEM：Relative prominence within the brand
POTR：Relative prominence within the brand
Sporty & sportswear
ERDEM：Relative prominence within the brand
POTR：Relative prominence within the brand
Outdoor & functional
ERDEM：Relative prominence within the brand
POTR：Relative prominence within the brand

Basic information

Field
ERDEM
POTR
Country United Kingdom Japan
Founded 2005 2021
Category Clothing Bags
Other categories Bags Accessories Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

ERDEM

No information is available.

POTR

  • POTR MONOGRAM

    POTR MONOGRAM is a series announced as POTR’s first collection. Based on POTR’s original monogram pa...

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  • POTR RIDE

    POTR RIDE is a collection announced in 2023, centered on all forms of “movement.” Designed with conv...

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  • POTR SCOPE

    POTR SCOPE is a business bag series designed to meet the needs of increasingly diverse work styles, ...

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  • POTR PACKS

    POTR PACKS is a series developed with the aim of making travel preparation simpler. It comprises a t...

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  • POTR GLOSS

    POTR GLOSS is a new series released on October 31, 2025, distinguished by its appearance combining j...

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Collaborations

ERDEM

  • 2025-01-29

    Barbour

    Announced on January 29, 2025. The collection focuses on outerwear, including Beauflower and Dhalia, and also features Re-Loved, a regenerated line of 25 Beaufort pieces.

  • 2017-11-02

    H&M

    An ERDEM-signature womenswear collection and its first menswear collection, featuring delicate prints and textiles alongside craft techniques.

ERDEM collaborations

POTR

  • 2025-01-11

    #FR2

    In January 2025, POTR and #FR2 collaborated to release three styles: a daypack, shoulder bag, and wallet. Special designs were incorporated into the lining and other details.

POTR collaborations

Brands similar to ERDEM

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Brands similar to POTR

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