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ERL vs HTC: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: ERL Swap brands

ERL

United States Founded 2018

Streetwear · Decoration & playfulness · Trends & youth culture

HTC

United States Founded 2000

Decoration & playfulness · Streetwear · Luxury & heritage

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Streetwear

    ERL shows a stronger emphasis

  • Avant-garde & designer

    ERL shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • ERL (solid line, circles)
  • HTC (dashed line, squares)
Traits of ERL and HTC, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • ERL
  • HTC
Minimal & basics
ERL：Relative prominence within the brand
HTC：Relative prominence within the brand
Polished & dressy
ERL：Relative prominence within the brand
HTC：Relative prominence within the brand
Luxury & heritage
ERL：Relative prominence within the brand
HTC：Relative prominence within the brand
Avant-garde & designer
ERL：Relative prominence within the brand
HTC：Relative prominence within the brand
Decoration & playfulness
ERL：Relative prominence within the brand
HTC：Relative prominence within the brand
Streetwear
ERL：Relative prominence within the brand
HTC：Relative prominence within the brand
Trends & youth culture
ERL：Relative prominence within the brand
HTC：Relative prominence within the brand
Sporty & sportswear
ERL：Relative prominence within the brand
HTC：Relative prominence within the brand
Outdoor & functional
ERL：Relative prominence within the brand
HTC：Relative prominence within the brand

Basic information

Field
ERL
HTC
Country United States United States
Founded 2018 2000
Category Clothing Accessories
Other categories Accessories Clothing

— indicates information that is not available.

Brand profiles

Brand lines

ERL

  • ERL Kids

    ERL Kids is a kidswear line developed by ERL under the name “ERL Kids.” Like the adult line ERL, it ...

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HTC

  • HTC EURO

    HTC EURO is a derivative line launched by HTC (Hollywood Trading Company) for the European market. I...

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  • HTC BLACK

    HTC BLACK is a separate label developed by HTC, centered on finishes based on black. Records indicat...

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  • HTC SUNSET GOODS

    HTC SUNSET GOODS is a brand launched in 2018 as HTC’s secondary line. Drawing on California resort l...

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Collaborations

ERL

  • 2023-09-06

    Levi's

    Levi’s x ERL. A 10-piece collection created with Venice-based ERL, centered on light-wash distressed denim. The theme is California individualism.

  • 2023-01-06

    Dior

    At Dior Men Spring 2023, “California Couture,” guest-designed by ERL, was presented. The capsule featured LA-inspired elements such as pastels, wave patterns, and quilting.

ERL collaborations

HTC

  • 2025-11-26

    Yohji Yamamoto

    A triple collaboration between Yohji Yamamoto POUR HOMME, HTC, PENDLETON, and VANSON LEATHERS, featuring studded belts and bags.

HTC collaborations

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