Fashion brand directory szu
Page language: English

GU vs emmi: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

emmi

Japan Founded 2015

Sporty & sportswear · Minimal & basics · Polished & dressy

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    emmi shows a stronger emphasis

  • Trends & youth culture

    GU shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • emmi (dashed line, squares)
Traits of GU and emmi, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • emmi
Minimal & basics
GU：Relative prominence within the brand
emmi：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
emmi：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
emmi：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
emmi：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
emmi：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
emmi：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
emmi：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
emmi：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
emmi：Relative prominence within the brand

Basic information

Field
GU
emmi
Country Japan Japan
Founded 2006 2015
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Footwear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

emmi

  • emmi atelier

    emmi atelier is one of the original lines of emmi, developed by Mash Sports Lab, and is responsible ...

    View more
  • emmi studio

    emmi studio was launched as emmi’s original line for studio sports, centered on functional wear suit...

    View more

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

emmi

  • 2026-01-01

    Onitsuka Tiger

    The emmi-exclusive MEXICO 66 CHUNK will be available for a limited time starting New Year's Day 2026. A platform-soled model in ivory with gold stripes.

emmi collaborations

Brands similar to GU

View all

Brands similar to emmi

View all