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GU vs ERL: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

ERL

United States Founded 2018

Streetwear · Decoration & playfulness · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    ERL shows a stronger emphasis

  • Streetwear

    ERL shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • ERL (dashed line, squares)
Traits of GU and ERL, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • ERL
Minimal & basics
GU：Relative prominence within the brand
ERL：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
ERL：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
ERL：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
ERL：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
ERL：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
ERL：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
ERL：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
ERL：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
ERL：Relative prominence within the brand

Basic information

Field
GU
ERL
Country Japan United States
Founded 2006 2018
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Accessories

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

ERL

  • ERL Kids

    ERL Kids is a kidswear line developed by ERL under the name “ERL Kids.” Like the adult line ERL, it ...

    View more

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

ERL

  • 2023-09-06

    Levi's

    Levi’s x ERL. A 10-piece collection created with Venice-based ERL, centered on light-wash distressed denim. The theme is California individualism.

  • 2023-01-06

    Dior

    At Dior Men Spring 2023, “California Couture,” guest-designed by ERL, was presented. The capsule featured LA-inspired elements such as pastels, wave patterns, and quilting.

ERL collaborations

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