GU
GU is a casual clothing brand originating in Japan, founded in 2006 by GU Co., Ltd., which is wholly owned by Fast Retailing. It plans, manufactures, and sells clothing and accessories for women, men, and children, offering trend-driven ite...
Fashion brand directory szu
Page language: English
GU vs FOO AND FOO: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: GU
Swap brands
Trends & youth culture · Polished & dressy · Minimal & basics
Streetwear · Avant-garde & designer · Decoration & playfulness
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
-
Avant-garde & designer
FOO AND FOO shows a stronger emphasis
-
Streetwear
FOO AND FOO shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- GU (solid line, circles)
- FOO AND FOO (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | United States |
| Founded | 2006 | 2017 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Lifestyle products | Lifestyle products |
— indicates information that is not available.
Brand profiles
FOO AND FOO
FOO AND FOO is a gender-fluid streetwear brand founded by Elizabeth Hilfiger in Los Angeles in 2017. The brand name derives from a childhood nickname, and the brand was conceived as a “playground” for creators to exchange ideas. It presents...
Collaborations
Brands similar to GU
View all-
FRUIT OF THE LOOM
The brands share refined everyday staples.
-
BEAMS
The brands share connections to youth culture and menswear.
-
MAISON SPECIAL
The brands share connections to youth culture and refined everyday staples.
Brands similar to FOO AND FOO
View all-
KUSIKOHC
The brands share streetwear influences and designer-led expression.
-
KYE
The brands share playful expression and streetwear influences.
-
GCDS
The brands share playful expression and streetwear influences.
-
Opening Ceremony
The brands share playful expression and connections to youth culture.
-
NICOPANDA
The brands share playful expression and streetwear influences.
-
DSQUARED2
The brands share playful expression and streetwear influences.
-
Diet Butcher Slim Skin
The brands share streetwear influences and designer-led expression.
-
AMBUSH
The brands share playful expression and streetwear influences.
-
MISBHV
The brands share streetwear influences and concept-driven design.
-
KAMIYA
The brands share streetwear influences and designer-led expression.
-
Natasha Zinko
The brands share playful expression and designer-led expression.
-
Holiday
The brands share playful expression and streetwear influences.