GU
GU is a casual clothing brand originating in Japan, founded in 2006 by GU Co., Ltd., which is wholly owned by Fast Retailing. It plans, manufactures, and sells clothing and accessories for women, men, and children, offering trend-driven ite...
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GU vs Human Made: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: GU
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Trends & youth culture · Polished & dressy · Minimal & basics
Streetwear · Trends & youth culture · Decoration & playfulness
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Streetwear
Human Made shows a stronger emphasis
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Decoration & playfulness
Human Made shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- GU (solid line, circles)
- Human Made (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Japan |
| Founded | 2006 | 2010 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Lifestyle products | Accessories Lifestyle products |
— indicates information that is not available.
Brand profiles
Human Made
HUMAN MADE is a lifestyle brand founded in Tokyo in 2010 by designer and creative director NIGO (Tomoaki Nagao). Based on the concept “The Future Is In The Past,” it operates across a range of fields, including apparel and accessories roote...
Brand lines
Collaborations
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MAISON SPECIAL
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Jean Paul Gaultier
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MASU
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Individual Sentiments
The brands share designer-led expression and menswear.
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KAPITAL
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KENZO
The brands share distinctive designs and interest in archival pieces.
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UNDERCOVER
The brands share streetwear influences and distinctive designs.
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HYSTERIC GLAMOUR
The brands share distinctive designs and designer-led expression.
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GALLERY DEPT.
The brands share streetwear influences and distinctive designs.
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BRIAN WOOD
The brands share streetwear influences and interest in archival pieces.
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AMBUSH
The brands share streetwear influences and distinctive designs.
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Balenciaga
The brands share streetwear influences and distinctive designs.