Fashion brand directory szu
Page language: English

GU vs POTR: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

POTR

Japan Founded 2021

Minimal & basics · Polished & dressy · Outdoor & functional

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Trends & youth culture

    GU shows a stronger emphasis

  • Outdoor & functional

    POTR shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • POTR (dashed line, squares)
Traits of GU and POTR, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • POTR
Minimal & basics
GU：Relative prominence within the brand
POTR：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
POTR：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
POTR：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
POTR：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
POTR：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
POTR：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
POTR：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
POTR：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
POTR：Relative prominence within the brand

Basic information

Field
GU
POTR
Country Japan Japan
Founded 2006 2021
Category Clothing Bags
Other categories Bags Accessories Footwear Lifestyle products Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

POTR

  • POTR MONOGRAM

    POTR MONOGRAM is a series announced as POTR’s first collection. Based on POTR’s original monogram pa...

    View more
  • POTR RIDE

    POTR RIDE is a collection announced in 2023, centered on all forms of “movement.” Designed with conv...

    View more
  • POTR SCOPE

    POTR SCOPE is a business bag series designed to meet the needs of increasingly diverse work styles, ...

    View more
  • POTR PACKS

    POTR PACKS is a series developed with the aim of making travel preparation simpler. It comprises a t...

    View more
  • POTR GLOSS

    POTR GLOSS is a new series released on October 31, 2025, distinguished by its appearance combining j...

    View more

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

POTR

  • 2025-01-11

    #FR2

    In January 2025, POTR and #FR2 collaborated to release three styles: a daypack, shoulder bag, and wallet. Special designs were incorporated into the lining and other details.

POTR collaborations

Brands similar to GU

View all

Brands similar to POTR

View all