Fashion brand directory szu
Page language: English

GU vs Service Works: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

Service Works

United Kingdom Founded 2020

Streetwear · Trends & youth culture · Polished & dressy

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Trends & youth culture

    GU shows a stronger emphasis

  • Streetwear

    Service Works shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • Service Works (dashed line, squares)
Traits of GU and Service Works, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • Service Works
Minimal & basics
GU：Relative prominence within the brand
Service Works：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
Service Works：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
Service Works：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
Service Works：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
Service Works：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
Service Works：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
Service Works：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
Service Works：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
Service Works：Relative prominence within the brand

Basic information

Field
GU
Service Works
Country Japan United Kingdom
Founded 2006 2020
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Bags Accessories

— indicates information that is not available.

Brand profiles

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

Service Works

  • Power House

    A logo T-shirt created in collaboration with Power House. Made from 7 oz heavyweight 100% USA cotton, it comes in three colors: White, Grey, and Black. Based on the SKU prefix, it can be categorized as part of the AW22 (Fall/Winter 2022) line.

  • Power House Japan

    A collaborative line of embroidered six-panel camp hats by Power House Japan. It includes multiple styles such as the Nylon Service Cap, Chainstitch Cap, Peckham Rye Vineyard Cap, and Turbot Cap, released as SS24 (with SKUs beginning SW-SS24-...).

Service Works collaborations

Brands similar to GU

View all

Brands similar to Service Works

View all