Fashion brand directory szu
Page language: English

GU vs Timex: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

Timex

United States Founded 1854

Sporty & sportswear · Outdoor & functional · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    Timex shows a stronger emphasis

  • Trends & youth culture

    GU shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • Timex (dashed line, squares)
Traits of GU and Timex, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • Timex
Minimal & basics
GU：Relative prominence within the brand
Timex：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
Timex：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
Timex：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
Timex：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
Timex：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
Timex：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
Timex：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
Timex：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
Timex：Relative prominence within the brand

Basic information

Field
GU
Timex
Country Japan United States
Founded 2006 1854
Category Clothing Watches
Other categories Bags Accessories Footwear Lifestyle products Accessories

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

Timex

  • Waterbury Collection

    Waterbury Collection (Waterbury) is a heritage collection that carries on the legacy of Waterbury Cl...

    View more
  • Expedition

    Expedition is a collection specialized for outdoor use, comprising models with features such as robu...

    View more
  • TIMEX IRONMAN

    TIMEX IRONMAN is a sports watch series focused primarily on digital models that emerged in the 1980s...

    View more
  • Weekender

    Weekender is a casual line designed for everyday use, featuring practical elements such as easy-to-f...

    View more
  • Marlin

    Marlin is a reissue-oriented heritage line revived from archives dating to the 1950s and 1960s. Its ...

    View more
  • Q Timex Reissue

    Q Timex is a reissue series that revives designs from the quartz era of the 1970s, reproducing archi...

    View more
  • Easy Reader

    Easy Reader is a classic collection focused on legibility, introduced in 1977. It is characterized b...

    View more
  • Intelligent Quartz

    Intelligent Quartz is a series featuring Timex’s analog multifunction modules, comprising models tha...

    View more
  • Giorgio Galli S Series

    Giorgio Galli S Series is a design-led line named after Giorgio Galli, Timex’s global creative direc...

    View more
  • MK1

    MK1 is a military-inspired reissue collection developed as part of the Timex Archive Project, modern...

    View more
  • Timex Standard

    Timex Standard is an official watch collection developed by Timex for everyday wear. Based on classi...

    View more
  • Timex T80

    Timex T80 is a retro digital collection that brings the legacy of Timex digital watches dating back ...

    View more
  • Timex Legacy

    Timex Legacy is an official collection that reinterprets the brand’s past designs through contempora...

    View more
  • Navi

    Navi is an official diver-style watch collection offered by Timex. It combines designs inspired by e...

    View more
  • Deepwater

    Deepwater is a watch collection geared toward serious underwater use, introduced by Timex in 2024. I...

    View more
  • Transcend

    Transcend is a minimalist dress-casual collection for women offered by Timex. Centered on slim cases...

    View more
  • Cavatina

    Cavatina is an official collection that reinterprets and develops Timex’s history of watches for wom...

    View more
  • Hailey

    Hailey is a line of small dress watches for women offered by Timex. It is characterized by rectangul...

    View more
  • Fairfield

    Fairfield is an official collection developed by Timex with a mid-century modern orientation. It fea...

    View more
  • Harborside Coast

    Harborside Coast is a nautical and diver-style line developed from Timex’s Harborside collection. It...

    View more
  • Timex Automatic 1983 E Line

    Timex Automatic 1983 E Line is an official archive-reinterpretation line based on Timex designs from...

    View more
  • M79

    M79 is an automatic-winding watch line derived from Timex’s Q Timex 1979 Reissue. It inherits a desi...

    View more
  • Navi XL

    Navi XL is a derivative line based on Timex’s Navi, with an expanded case size and greater everyday ...

    View more
  • Expedition Capstone

    Expedition Capstone is a derivative line developed within Timex’s Expedition collection. It inherits...

    View more

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

Timex

  • 2025-11-17

    MM6 Maison Margiela

    The second installment with Timex reworks the T80 gift set and ring watch in a “gold” tone. The details also develop MM6’s characteristic sensibility.

  • 2025-11-17

    Maison Margiela

    In November 2025, the second installment, following the previous release, updated the T80 Gift Set/T80 Ring Watch with a gold-tone finish.

Timex collaborations

Brands similar to GU

View all

Brands similar to Timex

View all