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THREE vs HELLY HANSEN: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: THREE Swap brands

THREE

Japan Founded 2009

Minimal & basics · Polished & dressy

HELLY HANSEN

Norway Founded 1877

Outdoor & functional · Sporty & sportswear · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Outdoor & functional

    HELLY HANSEN shows a stronger emphasis

  • Sporty & sportswear

    HELLY HANSEN shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • THREE (solid line, circles)
  • HELLY HANSEN (dashed line, squares)
Traits of THREE and HELLY HANSEN, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • THREE
  • HELLY HANSEN
Minimal & basics
THREE：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Polished & dressy
THREE：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Luxury & heritage
THREE：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Avant-garde & designer
THREE：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Decoration & playfulness
THREE：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Streetwear
THREE：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Trends & youth culture
THREE：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Sporty & sportswear
THREE：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Outdoor & functional
THREE：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand

Basic information

Field
THREE
HELLY HANSEN
Country Japan Norway
Founded 2009 1877
Category Beauty and cosmetics Clothing
Other categories Fragrance Bags Accessories Footwear Textiles and material technology

— indicates information that is not available.

Brand profiles

Brand lines

THREE

HELLY HANSEN

Collaborations

THREE

  • 2021-03-31

    HYKE

    In March 2021, their first collaboration with THREE saw the release of room fragrances made with 100% essential oils, aroma stones, and more.

THREE collaborations

HELLY HANSEN

  • 2020

    WTAPS

    A Spring 2020 project with HELLY HANSEN. The 1990s G353-Cruising Jacket was reintroduced as a WTAPS collaboration, reworking the cruising/outdoor style.

  • 2019-11-09

    UNDERCOVER

    In November 2019, collaborated with HELLY HANSEN under the names JohnUNDERCOVER & SueUNDERCOVER. The collection included fleece, sailing jackets, and other items.

HELLY HANSEN collaborations

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