Hope
HOPE is a fashion brand founded in 2001 in Stockholm, Sweden, by Ann Ringstrand and Stefan Söderberg. It currently advocates “style before gender” and offers a contemporary wardrobe focused on tailoring, denim, materials, and details. It al...
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Hope vs Macgraw: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: Hope
Swap brands
Minimal & basics · Polished & dressy · Avant-garde & designer
Decoration & playfulness · Luxury & heritage · Avant-garde & designer
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Minimal & basics
Hope shows a stronger emphasis
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Decoration & playfulness
Macgraw shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- Hope (solid line, circles)
- Macgraw (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Australia |
| Founded | 2001 | 2012 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories | Accessories Footwear |
— indicates information that is not available.
Brand profiles
Macgraw
macgraw is a luxury womenswear brand based in Sydney, Australia, launched in 2012 by sister designers Beth and Tessa MacGraw. The brand debuted at Mercedes-Benz Fashion Week Australia in April 2014 and presented at New York Fashion Week in...
Brand lines
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Harris Wharf London
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Fear of God
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Circolo 1901
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LEMAIRE
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Calvin Klein
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Nomen Nescio
The brands share minimal design and unisex collections.
Brands similar to Macgraw
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Giada Benincasa
The brands share playful expression and designer-led expression.
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colville
The brands share playful expression and designer-led expression.
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Natasha Zinko
The brands share playful expression and distinctive designs.
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Collini Milano
The brands share designer-led expression and distinctive designs.
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MARANT
The brands share designer-led expression and womenswear.
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Fleur Du Mal
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Patou
The brands share playful expression and designer-led expression.
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MISCI
The brands share designer-led expression and distinctive designs.
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Carlo Pignatelli
The brands share original design.
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Isolda
The brands share playful expression and designer-led expression.
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Nanushka
The brands share designer-led expression and distinctive designs.
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DUNDAS
The brands share womenswear and perceived quality.