Hope
HOPE is a fashion brand founded in 2001 in Stockholm, Sweden, by Ann Ringstrand and Stefan Söderberg. It currently advocates “style before gender” and offers a contemporary wardrobe focused on tailoring, denim, materials, and details. It al...
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Hope vs NEW ROCK: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: Hope
Swap brands
Minimal & basics · Polished & dressy · Avant-garde & designer
Decoration & playfulness · Trends & youth culture · Avant-garde & designer
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Minimal & basics
Hope shows a stronger emphasis
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Polished & dressy
Hope shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- Hope (solid line, circles)
- NEW ROCK (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Spain |
| Founded | 2001 | 1980 |
| Category | Clothing | Footwear |
| Other categories | Bags Accessories | Clothing Bags Accessories Eyewear |
— indicates information that is not available.
Brand profiles
NEW ROCK
NEW ROCK is a footwear and apparel brand based in Yecla, Murcia, Spain. Its founder’s grandfather, Antonio Ortuño Martínez, began making shoes by hand in 1929, and the brand was established in 1980 under the leadership of Pedro Ortuño. It d...
Brand lines
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