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HTC vs emmi: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: HTC Swap brands

HTC

United States Founded 2000

Decoration & playfulness · Streetwear · Luxury & heritage

emmi

Japan Founded 2015

Sporty & sportswear · Minimal & basics · Polished & dressy

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Minimal & basics

    emmi shows a stronger emphasis

  • Polished & dressy

    emmi shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • HTC (solid line, circles)
  • emmi (dashed line, squares)
Traits of HTC and emmi, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • HTC
  • emmi
Minimal & basics
HTC：Relative prominence within the brand
emmi：Relative prominence within the brand
Polished & dressy
HTC：Relative prominence within the brand
emmi：Relative prominence within the brand
Luxury & heritage
HTC：Relative prominence within the brand
emmi：Relative prominence within the brand
Avant-garde & designer
HTC：Relative prominence within the brand
emmi：Relative prominence within the brand
Decoration & playfulness
HTC：Relative prominence within the brand
emmi：Relative prominence within the brand
Streetwear
HTC：Relative prominence within the brand
emmi：Relative prominence within the brand
Trends & youth culture
HTC：Relative prominence within the brand
emmi：Relative prominence within the brand
Sporty & sportswear
HTC：Relative prominence within the brand
emmi：Relative prominence within the brand
Outdoor & functional
HTC：Relative prominence within the brand
emmi：Relative prominence within the brand

Basic information

Field
HTC
emmi
Country United States Japan
Founded 2000 2015
Category Accessories Clothing
Other categories Clothing Footwear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

HTC

  • HTC EURO

    HTC EURO is a derivative line launched by HTC (Hollywood Trading Company) for the European market. I...

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  • HTC BLACK

    HTC BLACK is a separate label developed by HTC, centered on finishes based on black. Records indicat...

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  • HTC SUNSET GOODS

    HTC SUNSET GOODS is a brand launched in 2018 as HTC’s secondary line. Drawing on California resort l...

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emmi

  • emmi atelier

    emmi atelier is one of the original lines of emmi, developed by Mash Sports Lab, and is responsible ...

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  • emmi studio

    emmi studio was launched as emmi’s original line for studio sports, centered on functional wear suit...

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Collaborations

HTC

  • 2025-11-26

    Yohji Yamamoto

    A triple collaboration between Yohji Yamamoto POUR HOMME, HTC, PENDLETON, and VANSON LEATHERS, featuring studded belts and bags.

HTC collaborations

emmi

  • 2026-01-01

    Onitsuka Tiger

    The emmi-exclusive MEXICO 66 CHUNK will be available for a limited time starting New Year's Day 2026. A platform-soled model in ivory with gold stripes.

emmi collaborations

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