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Kero vs Matthew Williamson: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Kero Swap brands

Kero

Sweden Founded 1929

Outdoor & functional · Polished & dressy · Minimal & basics

Matthew Williamson

United Kingdom Founded 1997

Decoration & playfulness · Avant-garde & designer · Luxury & heritage

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Decoration & playfulness

    Matthew Williamson shows a stronger emphasis

  • Outdoor & functional

    Kero shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Kero (solid line, circles)
  • Matthew Williamson (dashed line, squares)
Traits of Kero and Matthew Williamson, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Kero
  • Matthew Williamson
Minimal & basics
Kero：Relative prominence within the brand
Matthew Williamson：Relative prominence within the brand
Polished & dressy
Kero：Relative prominence within the brand
Matthew Williamson：Relative prominence within the brand
Luxury & heritage
Kero：Relative prominence within the brand
Matthew Williamson：Relative prominence within the brand
Avant-garde & designer
Kero：Relative prominence within the brand
Matthew Williamson：Relative prominence within the brand
Decoration & playfulness
Kero：Relative prominence within the brand
Matthew Williamson：Relative prominence within the brand
Streetwear
Kero：Relative prominence within the brand
Matthew Williamson：Relative prominence within the brand
Trends & youth culture
Kero：Relative prominence within the brand
Matthew Williamson：Relative prominence within the brand
Sporty & sportswear
Kero：Relative prominence within the brand
Matthew Williamson：Relative prominence within the brand
Outdoor & functional
Kero：Relative prominence within the brand
Matthew Williamson：Relative prominence within the brand

Basic information

Field
Kero
Matthew Williamson
Country Sweden United Kingdom
Founded 1929 1997
Category Textiles and material technology Clothing
Other categories Bags Accessories Footwear Lifestyle products Textiles and material technology

— indicates information that is not available.

Brand profiles

Brand lines

Kero

No information is available.

Matthew Williamson

Collaborations

Kero

  • 2022-10-13

    Acne Studios

    First collaboration with Swedish heritage brand Kero. Sámi-origin “beak” boots and mules were revived in an Acne context.

Kero collaborations

Matthew Williamson

  • 2009-05-14

    H&M

    The second collaboration with Matthew Williamson. A large-scale collection featuring resort-inspired caftans and dresses, as well as his first-ever menswear items.

Matthew Williamson collaborations

Brands similar to Matthew Williamson

View all