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POTR vs BERLUTI: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: POTR Swap brands

POTR

Japan Founded 2021

Minimal & basics · Polished & dressy · Outdoor & functional

BERLUTI

France Founded 1895

Luxury & heritage · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Luxury & heritage

    BERLUTI shows a stronger emphasis

  • Avant-garde & designer

    BERLUTI shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • POTR (solid line, circles)
  • BERLUTI (dashed line, squares)
Traits of POTR and BERLUTI, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • POTR
  • BERLUTI
Minimal & basics
POTR：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Polished & dressy
POTR：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Luxury & heritage
POTR：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Avant-garde & designer
POTR：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Decoration & playfulness
POTR：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Streetwear
POTR：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Trends & youth culture
POTR：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Sporty & sportswear
POTR：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Outdoor & functional
POTR：Relative prominence within the brand
BERLUTI：Relative prominence within the brand

Basic information

Field
POTR
BERLUTI
Country Japan France
Founded 2021 1895
Category Bags Footwear
Other categories Lifestyle products Clothing Bags Accessories Eyewear Watches Lifestyle products Wallets

— indicates information that is not available.

Brand profiles

Brand lines

POTR

  • POTR MONOGRAM

    POTR MONOGRAM is a series announced as POTR’s first collection. Based on POTR’s original monogram pa...

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  • POTR RIDE

    POTR RIDE is a collection announced in 2023, centered on all forms of “movement.” Designed with conv...

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  • POTR SCOPE

    POTR SCOPE is a business bag series designed to meet the needs of increasingly diverse work styles, ...

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  • POTR PACKS

    POTR PACKS is a series developed with the aim of making travel preparation simpler. It comprises a t...

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  • POTR GLOSS

    POTR GLOSS is a new series released on October 31, 2025, distinguished by its appearance combining j...

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BERLUTI

Collaborations

POTR

  • 2025-01-11

    #FR2

    In January 2025, POTR and #FR2 collaborated to release three styles: a daypack, shoulder bag, and wallet. Special designs were incorporated into the lining and other details.

POTR collaborations

BERLUTI

  • 2024-02-08

    Bil Arabi

    A limited capsule for the Middle East that brings Arabic typography motifs by Bil Arabi (Nadine Kanso) to Berluti leather through tattooing and embossing. Reported in February 2024.

  • 2020-11-17

    HUBLOT

    In November 2020, officially launched products including the Hublot × Berluti Big Bang Unico Berluti Cold Brown. New models featuring Berluti leather on the dial and strap were added to the lineup.

  • 2020-01-17

    GLOBE TROTTER

    A Travel Capsule collection using Berluti’s new “SIGNATURE Canvas.” Announced in January 2020, it went on sale at Berluti stores and on E-shop from April 2020 (including rolling suitcases, among other items).

  • 2017-02-24

    Oliver Peoples

    A limited eyewear collection, “Oliver Peoples pour Berluti.” It was released early in late February 2017, with three sunglass styles and one limited-edition model available at company-operated stores and other locations during the spring.

  • 2012-05-30

    StefanoBi

    StefanoBi took charge of manufacturing shoes for Berluti and announced the establishment of a new factory in Ferrara in 2012. The initiative proceeded as part of a restructuring aimed at starting production in 2013.

BERLUTI collaborations

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