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THREE vs emmi: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: THREE Swap brands

THREE

Japan Founded 2009

Minimal & basics · Polished & dressy

emmi

Japan Founded 2015

Sporty & sportswear · Minimal & basics · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.
  • Both brands show traits of Minimal & basics.

Different traits

  • Sporty & sportswear

    emmi shows a stronger emphasis

  • Trends & youth culture

    emmi shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • THREE (solid line, circles)
  • emmi (dashed line, squares)
Traits of THREE and emmi, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • THREE
  • emmi
Minimal & basics
THREE：Relative prominence within the brand
emmi：Relative prominence within the brand
Polished & dressy
THREE：Relative prominence within the brand
emmi：Relative prominence within the brand
Luxury & heritage
THREE：Relative prominence within the brand
emmi：Relative prominence within the brand
Avant-garde & designer
THREE：Relative prominence within the brand
emmi：Relative prominence within the brand
Decoration & playfulness
THREE：Relative prominence within the brand
emmi：Relative prominence within the brand
Streetwear
THREE：Relative prominence within the brand
emmi：Relative prominence within the brand
Trends & youth culture
THREE：Relative prominence within the brand
emmi：Relative prominence within the brand
Sporty & sportswear
THREE：Relative prominence within the brand
emmi：Relative prominence within the brand
Outdoor & functional
THREE：Relative prominence within the brand
emmi：Relative prominence within the brand

Basic information

Field
THREE
emmi
Country Japan Japan
Founded 2009 2015
Category Beauty and cosmetics Clothing
Other categories Fragrance Footwear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

THREE

emmi

  • emmi atelier

    emmi atelier is one of the original lines of emmi, developed by Mash Sports Lab, and is responsible ...

    View more
  • emmi studio

    emmi studio was launched as emmi’s original line for studio sports, centered on functional wear suit...

    View more

Collaborations

THREE

  • 2021-03-31

    HYKE

    In March 2021, their first collaboration with THREE saw the release of room fragrances made with 100% essential oils, aroma stones, and more.

THREE collaborations

emmi

  • 2026-01-01

    Onitsuka Tiger

    The emmi-exclusive MEXICO 66 CHUNK will be available for a limited time starting New Year's Day 2026. A platform-soled model in ivory with gold stripes.

emmi collaborations

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