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THREE vs POTR: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: THREE Swap brands

THREE

Japan Founded 2009

Minimal & basics · Polished & dressy

POTR

Japan Founded 2021

Minimal & basics · Polished & dressy · Outdoor & functional

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.
  • Both brands show traits of Minimal & basics.

Different traits

  • Outdoor & functional

    POTR shows a stronger emphasis

  • Streetwear

    POTR shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • THREE (solid line, circles)
  • POTR (dashed line, squares)
Traits of THREE and POTR, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • THREE
  • POTR
Minimal & basics
THREE：Relative prominence within the brand
POTR：Relative prominence within the brand
Polished & dressy
THREE：Relative prominence within the brand
POTR：Relative prominence within the brand
Luxury & heritage
THREE：Relative prominence within the brand
POTR：Relative prominence within the brand
Avant-garde & designer
THREE：Relative prominence within the brand
POTR：Relative prominence within the brand
Decoration & playfulness
THREE：Relative prominence within the brand
POTR：Relative prominence within the brand
Streetwear
THREE：Relative prominence within the brand
POTR：Relative prominence within the brand
Trends & youth culture
THREE：Relative prominence within the brand
POTR：Relative prominence within the brand
Sporty & sportswear
THREE：Relative prominence within the brand
POTR：Relative prominence within the brand
Outdoor & functional
THREE：Relative prominence within the brand
POTR：Relative prominence within the brand

Basic information

Field
THREE
POTR
Country Japan Japan
Founded 2009 2021
Category Beauty and cosmetics Bags
Other categories Fragrance Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

THREE

POTR

  • POTR MONOGRAM

    POTR MONOGRAM is a series announced as POTR’s first collection. Based on POTR’s original monogram pa...

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  • POTR RIDE

    POTR RIDE is a collection announced in 2023, centered on all forms of “movement.” Designed with conv...

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  • POTR SCOPE

    POTR SCOPE is a business bag series designed to meet the needs of increasingly diverse work styles, ...

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  • POTR PACKS

    POTR PACKS is a series developed with the aim of making travel preparation simpler. It comprises a t...

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  • POTR GLOSS

    POTR GLOSS is a new series released on October 31, 2025, distinguished by its appearance combining j...

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Collaborations

THREE

  • 2021-03-31

    HYKE

    In March 2021, their first collaboration with THREE saw the release of room fragrances made with 100% essential oils, aroma stones, and more.

THREE collaborations

POTR

  • 2025-01-11

    #FR2

    In January 2025, POTR and #FR2 collaborated to release three styles: a daypack, shoulder bag, and wallet. Special designs were incorporated into the lining and other details.

POTR collaborations

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