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PHI vs YOHEI OHNO: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: PHI Swap brands

PHI

Sweden Founded 2018

Polished & dressy · Minimal & basics

YOHEI OHNO

Japan Founded 2014

Avant-garde & designer · Decoration & playfulness · Outdoor & functional

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    YOHEI OHNO shows a stronger emphasis

  • Minimal & basics

    PHI shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • PHI (solid line, circles)
  • YOHEI OHNO (dashed line, squares)
Traits of PHI and YOHEI OHNO, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • PHI
  • YOHEI OHNO
Minimal & basics
PHI：Relative prominence within the brand
YOHEI OHNO：Relative prominence within the brand
Polished & dressy
PHI：Relative prominence within the brand
YOHEI OHNO：Relative prominence within the brand
Luxury & heritage
PHI：Relative prominence within the brand
YOHEI OHNO：Relative prominence within the brand
Avant-garde & designer
PHI：Relative prominence within the brand
YOHEI OHNO：Relative prominence within the brand
Decoration & playfulness
PHI：Relative prominence within the brand
YOHEI OHNO：Relative prominence within the brand
Streetwear
PHI：Relative prominence within the brand
YOHEI OHNO：Relative prominence within the brand
Trends & youth culture
PHI：Relative prominence within the brand
YOHEI OHNO：Relative prominence within the brand
Sporty & sportswear
PHI：Relative prominence within the brand
YOHEI OHNO：Relative prominence within the brand
Outdoor & functional
PHI：Relative prominence within the brand
YOHEI OHNO：Relative prominence within the brand

Basic information

Field
PHI
YOHEI OHNO
Country Sweden Japan
Founded 2018 2014
Category Clothing Clothing

— indicates information that is not available.

Brand profiles

Collaborations

PHI

No information is available.

YOHEI OHNO

  • 2025-09-19

    BEAMS

    The first capsule collection by YOHEI OHNO × Ray BEAMS, featuring pieces such as the Swallowtail Jacket under a “classic” theme.

  • 2024-09-12

    UNITED TOKYO

    A womenswear collaboration that reconstructs YOHEI OHNO’s signature elements from UNITED TOKYO’s perspective. The collection includes an X-shirred dress, a cropped blouse reworking the Takarazuka shirt, and a skirt designed to be worn as part of a set.

YOHEI OHNO collaborations

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