YOKE
YOKE is a Japanese fashion brand launched in Tokyo by Norio Terada in 2018. The brand name means “to connect,” “bond,” and “yoke,” a fabric panel used to join sections of a garment. With “connecting” as its concept, the brand focuses on con...
Compare brand traits, similarities and differences.
Minimal & basics · Polished & dressy · Avant-garde & designer
Decoration & playfulness · Luxury & heritage · Avant-garde & designer
YOKE shows a stronger emphasis
Macgraw shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
| Field | ||
|---|---|---|
| Country | Japan | Australia |
| Founded | 2018 | 2012 |
| Category | Clothing | Clothing |
| Other categories | Accessories | Accessories Footwear |
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YOKE is a Japanese fashion brand launched in Tokyo by Norio Terada in 2018. The brand name means “to connect,” “bond,” and “yoke,” a fabric panel used to join sections of a garment. With “connecting” as its concept, the brand focuses on con...
macgraw is a luxury womenswear brand based in Sydney, Australia, launched in 2012 by sister designers Beth and Tessa MacGraw. The brand debuted at Mercedes-Benz Fashion Week Australia in April 2014 and presented at New York Fashion Week in...
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and refined everyday staples.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and refined everyday staples.
The brands share playful expression and designer-led expression.
The brands share playful expression and designer-led expression.
The brands share playful expression and distinctive designs.
The brands share designer-led expression and distinctive designs.
The brands share designer-led expression and womenswear.
The brands share playful expression and designer-led expression.
The brands share playful expression and designer-led expression.
The brands share designer-led expression and distinctive designs.
The brands share original design.
The brands share playful expression and designer-led expression.
The brands share designer-led expression and distinctive designs.
The brands share womenswear and perceived quality.