HOMECORE is France’s first hip-hop brand, launched in Paris in 1992 by Alexandre Guarneri together with Steph Cop. Rooted in hip-hop culture, it spans apparel,...
Streetwear
Minimal & basics
Polished & dressy
Shared traits
The brands share streetwear influences and distinctive designs.
Differences from GDC
GDC shows a stronger emphasis on Outdoor & functional.
GDC shows a stronger emphasis on Trends & youth culture.
NEIGHBORHOOD is a Japanese fashion brand founded by Shinsuke Takizawa in Tokyo in 1994. Centered on motorcycle, military, and workwear elements, it offers men’s...
Streetwear
Outdoor & functional
Trends & youth culture
Shared traits
The brands share streetwear influences and distinctive designs.
Differences from GDC
GDC shows a stronger emphasis on Minimal & basics.
GDC shows a stronger emphasis on Polished & dressy.
NEEDLES is a fashion brand founded in Japan in 1995 by Keizo Shimizu, the representative of NEPENTHES and a designer. It offers men’s and women’s apparel and ac...
Sporty & sportswear
Trends & youth culture
Streetwear
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from GDC
NEEDLES shows a stronger emphasis on Sporty & sportswear.
NEEDLES shows a stronger emphasis on Avant-garde & designer.
HYSTERIC GLAMOUR is a Japanese fashion brand founded by Nobuhiko Kitamura in 1984. Based on American casualwear centered on denim, military, workwear, and outdo...
Decoration & playfulness
Streetwear
Outdoor & functional
Shared traits
The brands share distinctive designs and concept-driven design.
Differences from GDC
HYSTERIC GLAMOUR shows a stronger emphasis on Decoration & playfulness.
GDC shows a stronger emphasis on Minimal & basics.
DIESEL is a fashion brand founded in Italy by Renzo Rosso in 1978. Centered on denim, it offers men’s and women’s apparel and accessories, as well as fragrances...
Trends & youth culture
Streetwear
Decoration & playfulness
Shared traits
The brands share streetwear influences and distinctive designs.
Differences from GDC
DIESEL shows a stronger emphasis on Decoration & playfulness.
GDC shows a stronger emphasis on Minimal & basics.
KENZO is a fashion brand founded in Paris, France, in 1970 by designer Kenzo Takada. It focuses on women's and men's ready-to-wear and accessories, while its fr...
Decoration & playfulness
Luxury & heritage
Trends & youth culture
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from GDC
KENZO shows a stronger emphasis on Decoration & playfulness.
KENZO shows a stronger emphasis on Luxury & heritage.
WTAPS is a Japanese streetwear and menswear brand launched in Tokyo in 1996 by Tetsu Nishiyama (TET). Centered on uniforms derived from military wear and elemen...
Streetwear
Outdoor & functional
Shared traits
The brands share streetwear influences and distinctive designs.
Differences from GDC
WTAPS shows a stronger emphasis on Outdoor & functional.
GDC shows a stronger emphasis on Trends & youth culture.
Iceberg is a fashion brand founded in Italy in 1974 by Giuliana Marchini Gerani and Silvano Gerani. Centered on sportswear, it offers menswear and womenswear as...
Sporty & sportswear
Decoration & playfulness
Streetwear
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from GDC
Iceberg shows a stronger emphasis on Sporty & sportswear.
Iceberg shows a stronger emphasis on Decoration & playfulness.
Sean John is a menswear-focused fashion brand founded in 1998 in New York, USA, by Sean Combs. Centered on “luxe leisure,” which blends street culture with cont...
Streetwear
Sporty & sportswear
Decoration & playfulness
Shared traits
The brands share streetwear influences and distinctive designs.
Differences from GDC
GDC shows a stronger emphasis on Minimal & basics.
GDC shows a stronger emphasis on Outdoor & functional.
Gosha Rubchinskiy is a fashion brand launched in 2008 by Russian designer Gosha Rubchinskiy. Focused primarily on menswear, it offers streetwear centered on ele...
Streetwear
Sporty & sportswear
Trends & youth culture
Shared traits
The brands share streetwear influences and distinctive designs.
Differences from GDC
Gosha Rubchinskiy shows a stronger emphasis on Sporty & sportswear.
GDC shows a stronger emphasis on Outdoor & functional.
ALEXANDER WANG is a fashion brand founded in New York, United States, in 2005 by designer Alexander Wang. Its core offering is women’s and men’s ready-to-wear,...
Streetwear
Trends & youth culture
Luxury & heritage
Shared traits
The brands share streetwear influences and refined everyday staples.
Differences from GDC
Alexander Wang shows a stronger emphasis on Luxury & heritage.
Alexander Wang shows a stronger emphasis on Avant-garde & designer.
HUMAN MADE is a lifestyle brand founded in Tokyo in 2010 by designer and creative director NIGO (Tomoaki Nagao). Based on the concept “The Future Is In The Past...
Streetwear
Trends & youth culture
Decoration & playfulness
Shared traits
The brands share streetwear influences and distinctive designs.
Differences from GDC
Human Made shows a stronger emphasis on Decoration & playfulness.
GDC shows a stronger emphasis on Outdoor & functional.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.