KENZO is a fashion brand founded in Paris, France, in 1970 by designer Kenzo Takada. It focuses on women's and men's ready-to-wear and accessories, while its fr...
Decoration & playfulness
Luxury & heritage
Trends & youth culture
Shared traits
The brands share playful expression and distinctive designs.
Differences from Iceberg
Iceberg shows a stronger emphasis on Sporty & sportswear.
KENZO shows a stronger emphasis on Luxury & heritage.
KEITA MARUYAMA is a Japanese fashion brand founded by designer Keita Maruyama, who debuted at Tokyo Collection in 1994 under the name “KEITA MARUYAMA TOKYO PARI...
Decoration & playfulness
Avant-garde & designer
Luxury & heritage
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Iceberg
Iceberg shows a stronger emphasis on Sporty & sportswear.
Peter Jensen is a fashion brand founded in London in 1999 by Danish-born designer Peter Jensen. Its signature elements are its use of color, prints, and rabbit...
Decoration & playfulness
Avant-garde & designer
Polished & dressy
Shared traits
The brands share playful expression and distinctive designs.
Differences from Iceberg
Iceberg shows a stronger emphasis on Sporty & sportswear.
MOSCHINO is a luxury fashion house founded in Milan, Italy, in 1983 by designer Franco Moschino. Centered on irony, fun, and provocation, it offers a wide range...
Decoration & playfulness
Luxury & heritage
Avant-garde & designer
Shared traits
The brands share playful expression and distinctive designs.
Differences from Iceberg
Iceberg shows a stronger emphasis on Sporty & sportswear.
NEEDLES is a fashion brand founded in Japan in 1995 by Keizo Shimizu, the representative of NEPENTHES and a designer. It offers men’s and women’s apparel and ac...
Sporty & sportswear
Trends & youth culture
Streetwear
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Iceberg
Iceberg shows a stronger emphasis on Decoration & playfulness.
Iceberg shows a stronger emphasis on Luxury & heritage.
LACOSTE is a French sports fashion brand founded in 1933 by French tennis player René Lacoste and entrepreneur André Gillier. With its crocodile logo and polo s...
Sporty & sportswear
Polished & dressy
Streetwear
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Iceberg
Iceberg shows a stronger emphasis on Decoration & playfulness.
Lacoste shows a stronger emphasis on Polished & dressy.
Fiorucci is an Italian fashion brand launched in Milan in 1967 by its founder, Elio Fiorucci. Centered on a free and expressive approach that brings together ar...
Decoration & playfulness
Trends & youth culture
Avant-garde & designer
Shared traits
The brands share playful expression and distinctive designs.
Differences from Iceberg
Iceberg shows a stronger emphasis on Sporty & sportswear.
Fiorucci shows a stronger emphasis on Trends & youth culture.
SONIA RYKIEL is a French fashion brand founded in Paris in 1968 by designer Sonia Rykiel. With knitwear at its core, the brand is known for signature techniques...
Decoration & playfulness
Luxury & heritage
Avant-garde & designer
Shared traits
The brands share playful expression and distinctive designs.
Differences from Iceberg
Iceberg shows a stronger emphasis on Sporty & sportswear.
Jeff Hamilton is an eponymous brand launched in the United States in 1986 by Jeff Hamilton, who was born in Morocco and raised in Paris. After working on Guess’...
Sporty & sportswear
Decoration & playfulness
Streetwear
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Iceberg
Iceberg shows a stronger emphasis on Polished & dressy.
Iceberg shows a stronger emphasis on Minimal & basics.
OPENING CEREMONY was a fashion brand and concept boutique founded in New York City in 2002 by Carol Lim and Humberto Leon. It offered its own women’s and men’s...
Streetwear
Decoration & playfulness
Avant-garde & designer
Shared traits
The brands share playful expression and menswear.
Differences from Iceberg
Iceberg shows a stronger emphasis on Sporty & sportswear.
Iceberg shows a stronger emphasis on Luxury & heritage.
KAPITAL is a Japanese denim and apparel brand established in March 1985, based in Kojima, Kurashiki City, Okayama Prefecture. Toshikiyo Hirata launched the bran...
Decoration & playfulness
Avant-garde & designer
Trends & youth culture
Shared traits
The brands share playful expression and distinctive designs.
Differences from Iceberg
Iceberg shows a stronger emphasis on Sporty & sportswear.
MARC JACOBS is a fashion brand founded in New York, United States, in 1984 by designer Marc Jacobs. Centered on women's and men's ready-to-wear, it offers a wid...
Trends & youth culture
Decoration & playfulness
Luxury & heritage
Shared traits
The brands share playful expression and distinctive designs.
Differences from Iceberg
Iceberg shows a stronger emphasis on Sporty & sportswear.
Iceberg shows a stronger emphasis on Streetwear.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.