MAISON SPECIAL is a Japanese fashion brand for men and women, established in July 2018 by MAISON SPECIAL Co., Ltd., part of the Sazaby League, and debuting in s...
Trends & youth culture
Decoration & playfulness
Avant-garde & designer
Shared traits
The brands share connections to youth culture and concept-driven design.
Differences from HELL BLAU
MAISON SPECIAL shows a stronger emphasis on Decoration & playfulness.
MAISON SPECIAL shows a stronger emphasis on Avant-garde & designer.
FOO AND FOO is a gender-fluid streetwear brand founded by Elizabeth Hilfiger in Los Angeles in 2017. The brand name derives from a childhood nickname, and the b...
Streetwear
Avant-garde & designer
Decoration & playfulness
Shared traits
The brands share playful expression and connections to youth culture.
Differences from HELL BLAU
FOO AND FOO shows a stronger emphasis on Streetwear.
FOO AND FOO shows a stronger emphasis on Avant-garde & designer.
OPENING CEREMONY was a fashion brand and concept boutique founded in New York City in 2002 by Carol Lim and Humberto Leon. It offered its own women’s and men’s...
Streetwear
Decoration & playfulness
Avant-garde & designer
Shared traits
The brands share playful expression and connections to youth culture.
Differences from HELL BLAU
Opening Ceremony shows a stronger emphasis on Streetwear.
Opening Ceremony shows a stronger emphasis on Luxury & heritage.
Market (Market Studios) is a streetwear brand founded in Los Angeles in November 2016 by ICNY designer Mike Cherman, initially launching as Chinatown Market. It...
Streetwear
Decoration & playfulness
Trends & youth culture
Shared traits
The brands share playful expression and concept-driven design.
Differences from HELL BLAU
MARKET shows a stronger emphasis on Streetwear.
MARKET shows a stronger emphasis on Decoration & playfulness.
Family First Milano is an Italian fashion brand launched in Milan in 2015 by street artist Giorgio Mallone and manager Alessandro Zanchi. Starting with T-shirts...
Streetwear
Sporty & sportswear
Decoration & playfulness
Shared traits
The brands share concept-driven design and distinctive designs.
Differences from HELL BLAU
Family First shows a stronger emphasis on Sporty & sportswear.
Family First shows a stronger emphasis on Streetwear.
Howlin' is a knitwear brand from Antwerp, Belgium. Knit production as a family business has continued since 1981, while Howlin' as a brand was launched in 2009...
Decoration & playfulness
Polished & dressy
Minimal & basics
Shared traits
The brands share playful expression.
Differences from HELL BLAU
HELL BLAU shows a stronger emphasis on Trends & youth culture.
Howlin' shows a stronger emphasis on Decoration & playfulness.
Les Benjamins is a platform-based lifestyle retail brand centered on apparel for men and women, founded by Bünyamin Aydın in Istanbul in 2011. Guided by the mot...
Streetwear
Trends & youth culture
Decoration & playfulness
Shared traits
The brands share connections to youth culture and concept-driven design.
Differences from HELL BLAU
Les Benjamins shows a stronger emphasis on Streetwear.
Les Benjamins shows a stronger emphasis on Sporty & sportswear.
#FR2 is a Japanese streetwear brand launched in Tokyo in 2014 by Ryo Ishikawa under the name “Rabbit Photographer #FR2.” It is operated by 株式会社せーの and de...
Decoration & playfulness
Streetwear
Trends & youth culture
Shared traits
The brands share playful expression and connections to youth culture.
Differences from HELL BLAU
#FR2 shows a stronger emphasis on Streetwear.
#FR2 shows a stronger emphasis on Decoration & playfulness.
KYE is a fashion brand founded in 2011 in Seoul, South Korea, by Korean-American designer Kathleen Hanhee Kye. Centered on unisex streetwear, it offers apparel...
Streetwear
Decoration & playfulness
Trends & youth culture
Shared traits
The brands share connections to youth culture and concept-driven design.
Differences from HELL BLAU
KYE shows a stronger emphasis on Streetwear.
KYE shows a stronger emphasis on Decoration & playfulness.
By Parra is a streetwear brand launched in 2002 by Amsterdam artist Pieter Janssen (Piet Parra). He owns and directs the brand, which releases around 10 drops a...
Streetwear
Decoration & playfulness
Trends & youth culture
Shared traits
The brands share playful expression and connections to youth culture.
Differences from HELL BLAU
BY PARRA shows a stronger emphasis on Streetwear.
BY PARRA shows a stronger emphasis on Decoration & playfulness.
Holiday, established in 2017 by Nick Lenzini (known as Nick Holiday), is an American streetwear brand. Based in Los Angeles, it focuses on casual wear such as h...
Streetwear
Decoration & playfulness
Trends & youth culture
Shared traits
The brands share connections to youth culture and concept-driven design.
Differences from HELL BLAU
Holiday shows a stronger emphasis on Streetwear.
Holiday shows a stronger emphasis on Decoration & playfulness.
Stray Rats is a streetwear brand founded by Julian Consuegra in Miami, Florida, in 2010. Now based in New York, it offers T-shirts, hoodies, caps, and other ite...
Streetwear
Decoration & playfulness
Trends & youth culture
Shared traits
The brands share playful expression and connections to youth culture.
Differences from HELL BLAU
Stray Rats shows a stronger emphasis on Streetwear.
HELL BLAU shows a stronger emphasis on Polished & dressy.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.