Designs that bring out poised beauty
Fashion brand directory szu
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Wardrobe basics — fashion brands
Brands whose descriptions mention Wardrobe basics. View their profiles, countries and founding years.
live a comfy life
Everyday, Anytime, Comfortable and Easy
High-casual fashion shaped by the identity of a “special regular brand.”
Fill your life with pride.
PAPAVER is a Japanese women’s apparel brand developed by PAPAVER Co., Ltd. The operating company was established in July 2018 and is engaged in the planning, production, and wholesale of clothing. Based on casual styles that change with the times, it proposes products that combine the latest trends and basics with distinctive brand elements. Its offerings focus on women’s clothing and include tops, bottoms, dresses, and outerwear.
Clothing as an extension of everyday life. Centered on menswear-inspired clothing, the brand pursues comfort that keeps garments in the wardrobe.
Rather than being confined to predefined genres or concepts, we pursue reinterpretation through our distinctive point of view.
PATRICK ASSARAF is proof that casual need not be sloppy, and luxury need not be exorbitant.
THINK OUTSIDE OF THE BOX
A spoonful of sweetness...
Stylish and cute for adults
PIGMENT is a Korean casualwear brand for women. Centered on basic, easy-to-wear everyday clothing, it offers tops, shirts, knitwear, outerwear, pants, dresses, skirts, accessories, and more, designed and produced in-house. Its official sales site provides online shopping and information about physical stores. The brand introduction describes an in-house system covering planning, production, distribution, and sales, and emphasizes a balanced approach to quality and price.
A designer brand inspired by holiday shopping looks, offering contemporary styles that add unique details to basic designs and silhouettes.
Making basic items more refined and stylish. The brand offers polished, fashion-forward styles incorporating a European sensibility.
POLYGRAM is a South Korean unisex streetwear and casualwear brand. Launched in 2022, it designs everyday wear suited to diverse lifestyles. It incorporates colorful graphics into basic items and offers tops, sweatshirts, pants, outerwear, and more.
Centered on casual basics, the brand adds a playful touch for adults and brings a sense of delight to everyday life through items featuring characters that lift the spirits. It proposes “character coordination” that adults can enjoy.
PORTABLE SOCIETY CLUB is a lifestyle wear brand from South Korea. According to information listed on MUSINSA, it was founded in 2025. The brand advocates expressing emotions through style, and offers tops, pants, hats, and other items centered on relaxed silhouettes, basic details, and mood-evoking colors. Through clothing, it proposes balance and ease in everyday life, aiming to be a presence through which people can share quiet attention to detail and sensibility. Its founder and head of design could not be confirmed.
God made the world in 7 days, we made clothes on the 8th.
PRIVATE BEACH is a Japanese women's fashion brand. Apparel manufacturer Modeleine Co., Ltd. handles its planning and production, offering a wide range of products, from basic items to affordable pieces incorporating current trends. In addition to tops, dresses, pants, and loungewear, it also offers bags and accessories. The brand's introduction describes a style focused on seasonal relevance and ease of adoption, and the brand also offers products made with original fabrics.
Simplicity that never gets old
Reinterpreting basic items through relaxed silhouettes and washed finishes, while pursuing value in pieces that can be worn for a long time.
THE TOKYO CASUAL
Optimizing the basics.
The brand was created to propose new cut-and-sew garments centered on the ribbing it considers the best.
A study in design distillation.
Redesigning the Basics
Offers reasonably priced apparel and goods that blend basic items with a moderate SWEET & NATURAL feel and current trends.
presenting luxury basics in the rebellious spirit of America’s history.
RAD CHILL OFF THE HOOK is an apparel brand offering items that incorporate design and contemporary elements while centering on basics. ZOZOTOWN carries casual wear such as pants, denim, and hoodies. Its founding year, founder, and place of origin are unconfirmed.
Contemporary Heritage Brand
PLAY NOW WITHOUT REGRET
RE;NANO line offers clothes with added parts of deadstock for more fun.
Bright and Perky Studio
REGB is a bag brand developed by the Korean fashion brand REORG. It carries on REORG’s basic identity and offers items centered on bags. Its bags are designed with practicality in mind, making them easy to use for carrying belongings in daily work and life. Reliable information about its founding year or designer cannot be confirmed.
Pursuing “the essence of basics”
Restrained silhouettes, expressive womenswear
The brand focuses on quality and comfort across styles from casual to elegant, with ageless designs and patterns that incorporate trends in moderation. It proposes styling that is basic yet contemporary for adults.
A place to find your own basics and trend items that help you discover a new side of yourself
SUPERIOR UTILITY GEAR
The brand proposes basic items that gain value the longer they are worn, rather than lasting only one season.
We offer a one-of-a-kind original style, with something new to discover every time.
For “Friends” “Lovers” “Parent&Child”―a lifestyle shop that enriches the hearts of all kinds of “COUPLE”.
Young, active, and sophisticated adult women
Simple and glamorous, basic and glossy
Play Basic More Standard
It adds carefully selected functional features to comfortable basic items suited to the spirit and mood of the times, and proposes updated basic styling that is size-free, genderless, and ageless, with a wide range of sizes.
A brand specializing in boys' formalwear, pursuing classic styles unaffected by changing times. It offers formalwear centered on suits for a variety of occasions.
Respect the Details. Master Simplicity
A select shop that incorporates high quality and trends into simple, basic designs, continually evolving with an eye toward what lies just ahead. It offers a curated selection of fashion for a wide range of people, including fashion-conscious adults.