UNDERCOVER is a Japanese fashion brand founded in Tokyo in 1990 by Jun Takahashi. Centered on menswear and womenswear, it brings the rebellious spirit of punk a...
Avant-garde & designer
Streetwear
Decoration & playfulness
Shared traits
The brands share connections to rock culture and connections to subcultures.
Differences from Kidill
UNDERCOVER shows a stronger emphasis on Sporty & sportswear.
UNDERCOVER shows a stronger emphasis on Outdoor & functional.
Hood By Air was founded in New York in 2006 by designers Shayne Oliver and Raul Lopez. Centered on luxury streetwear, the brand offers women’s and men’s ready-t...
Streetwear
Avant-garde & designer
Trends & youth culture
Shared traits
The brands share connections to subcultures and designer-led expression.
Differences from Kidill
Kidill shows a stronger emphasis on Decoration & playfulness.
Kidill shows a stronger emphasis on Trends & youth culture.
Vivienne Westwood is a fashion brand launched in 1971 by Vivienne Westwood and Malcolm McLaren, starting with the boutique “Let It Rock” at 430 Kings Road in Lo...
Avant-garde & designer
Decoration & playfulness
Luxury & heritage
Shared traits
The brands share connections to rock culture and connections to subcultures.
Differences from Kidill
Vivienne Westwood shows a stronger emphasis on Luxury & heritage.
John Richmond is a fashion brand launched in London in 1987 by British designer John Richmond. With music culture rooted in rock and punk as its backdrop, it fo...
Decoration & playfulness
Streetwear
Avant-garde & designer
Shared traits
The brands share connections to rock culture and connections to subcultures.
Differences from Kidill
John Richmond shows a stronger emphasis on Luxury & heritage.
John Richmond shows a stronger emphasis on Sporty & sportswear.
Enfants Riches Déprimés is a US-based fashion brand founded in Los Angeles in 2012 by Henri Alexander Levy. FHCM describes it as a maison based in Los Angeles a...
Luxury & heritage
Avant-garde & designer
Trends & youth culture
Shared traits
The brands share connections to rock culture and connections to subcultures.
Differences from Kidill
Enfants Riches Déprimés shows a stronger emphasis on Luxury & heritage.
blackmeans is a leather brand that launched in Japan for the Fall/Winter 2008 season. Against the backdrop of the opening of a Tokyo sales office for a leather...
Avant-garde & designer
Streetwear
Decoration & playfulness
Shared traits
The brands share connections to rock culture and connections to subcultures.
Differences from Kidill
Kidill shows a stronger emphasis on Trends & youth culture.
Kidill shows a stronger emphasis on Decoration & playfulness.
Maison Margiela is a French fashion house founded in Paris in 1988 by Martin Margiela and Jenny Meirens. Its offerings include women’s and men’s ready-to-wear,...
Avant-garde & designer
Luxury & heritage
Trends & youth culture
Shared traits
The brands share connections to subcultures and designer-led expression.
Differences from Kidill
Maison Margiela shows a stronger emphasis on Minimal & basics.
Maison Margiela shows a stronger emphasis on Polished & dressy.
A-COLD-WALL* is a fashion brand founded in the UK in 2015 by designer Samuel Ross. Drawing on the legacy of British culture and industry, it reinterprets classi...
Sporty & sportswear
Avant-garde & designer
Streetwear
Shared traits
The brands share connections to subcultures and designer-led expression.
Differences from Kidill
A-COLD-WALL* shows a stronger emphasis on Sporty & sportswear.
Kidill shows a stronger emphasis on Decoration & playfulness.
Charles Jeffrey Loverboy is a British fashion brand launched in 2015 by Scottish-born, London-based designer Charles Jeffrey. Drawing on queer culture, it devel...
Decoration & playfulness
Avant-garde & designer
Trends & youth culture
Shared traits
The brands share connections to subcultures and designer-led expression.
Differences from Kidill
Kidill shows a stronger emphasis on Streetwear.
Charles Jeffrey Loverboy shows a stronger emphasis on Decoration & playfulness.
GmbH is an active fashion brand founded in Berlin in 2016 by Serhat Isik and Benjamin A. Huseby. It positions clothing-making as a means of storytelling and soc...
Trends & youth culture
Avant-garde & designer
Decoration & playfulness
Shared traits
The brands share designer-led expression and original design.
Differences from Kidill
Kidill shows a stronger emphasis on Streetwear.
Kidill shows a stronger emphasis on Decoration & playfulness.
JULIUS is a Japanese fashion brand launched in Tokyo in 2001 by Tatsuro Horikawa. It began as an art project incorporating visual expression, and expanded into...
Avant-garde & designer
Luxury & heritage
Streetwear
Shared traits
The brands share connections to subcultures and designer-led expression.
Differences from Kidill
Kidill shows a stronger emphasis on Decoration & playfulness.
Kidill shows a stronger emphasis on Trends & youth culture.
EGONLAB is a French fashion brand founded in Paris in 2019 by Florentin Glémarec and Kevin Nompeix. Centered on tailoring, it offers genderless RTW and accessor...
Avant-garde & designer
Trends & youth culture
Decoration & playfulness
Shared traits
The brands share designer-led expression and menswear.
Differences from Kidill
EGONLAB shows a stronger emphasis on Polished & dressy.
Kidill shows a stronger emphasis on Streetwear.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.