Mizuno is a Japanese sporting goods and sportswear company. In 1906, in Osaka, founder Rihachi Mizuno and his younger brother Rizo Mizuno established “Mizuno Br...
Sporty & sportswear
Outdoor & functional
Trends & youth culture
Shared traits
The brands share distinctive designs and sports influences.
Differences from Li-Ning
Li-Ning shows a stronger emphasis on Decoration & playfulness.
Reebok is a sports footwear and apparel brand founded in 1958 in Bolton, England, by brothers Jeff & Joe Foster. It offers shoes and apparel for running, traini...
Sporty & sportswear
Streetwear
Minimal & basics
Shared traits
The brands share streetwear influences and sports influences.
Differences from Li-Ning
Li-Ning shows a stronger emphasis on Decoration & playfulness.
Reebok shows a stronger emphasis on Minimal & basics.
K-Swiss is an American tennis brand founded in California in 1966 by Swiss-born art and design brothers Ernie and Arnie Brunner. It began with highly supportive...
Sporty & sportswear
Polished & dressy
Minimal & basics
Shared traits
The brands share distinctive designs and sports influences.
Differences from Li-Ning
Li-Ning shows a stronger emphasis on Decoration & playfulness.
Onitsuka Tiger is a Japanese sports-fashion brand whose roots lie in Onitsuka Co., Ltd., founded by Kihachiro Onitsuka in 1949. Centered on sneakers based on it...
Sporty & sportswear
Trends & youth culture
Streetwear
Shared traits
The brands share connections to youth culture and sports influences.
Differences from Li-Ning
Onitsuka Tiger shows a stronger emphasis on Luxury & heritage.
Karhu is a sports footwear and sporting goods brand founded in Helsinki, Finland, in 1916. Initially, it made skis, javelins, discus equipment, and other produc...
Sporty & sportswear
Outdoor & functional
Shared traits
The brands share sports influences and functional design.
Differences from Li-Ning
Li-Ning shows a stronger emphasis on Decoration & playfulness.
Li-Ning shows a stronger emphasis on Trends & youth culture.
Merrell is an outdoor footwear brand founded in Vermont, United States, in 1981 by Clark Matis, Randy Merrell, John Schweizer, and others. The brand officially...
Outdoor & functional
Sporty & sportswear
Trends & youth culture
Shared traits
The brands share distinctive designs and functional design.
Differences from Li-Ning
Merrell shows a stronger emphasis on Outdoor & functional.
Li-Ning shows a stronger emphasis on Sporty & sportswear.
Diadora is a sports brand founded in 1948 by Marcello Danieli in Caerano di San Marco, Italy. It began by making hiking boots and now offers footwear and appare...
Sporty & sportswear
Outdoor & functional
Streetwear
Shared traits
The brands share distinctive designs and sports influences.
Differences from Li-Ning
Li-Ning shows a stronger emphasis on Decoration & playfulness.
Li-Ning shows a stronger emphasis on Trends & youth culture.
Salomon is an outdoor sports brand founded in 1947 in Annecy in the French Alps by François Salomon and his family. It began by developing ski edges and binding...
Outdoor & functional
Sporty & sportswear
Trends & youth culture
Shared traits
The brands share streetwear influences and sports influences.
Differences from Li-Ning
Salomon shows a stronger emphasis on Outdoor & functional.
Li-Ning shows a stronger emphasis on Decoration & playfulness.
New Balance is a sports footwear and apparel brand founded by William J. Riley in Boston, Massachusetts, USA, in 1906. It began operations by manufacturing corr...
Sporty & sportswear
Trends & youth culture
Streetwear
Shared traits
The brands share connections to youth culture and sports influences.
Differences from Li-Ning
Li-Ning shows a stronger emphasis on Decoration & playfulness.
New Balance shows a stronger emphasis on Minimal & basics.
Danner is an American boot brand founded by Charles Danner in Chippewa Falls, Wisconsin, in 1932, and later based in Portland, Oregon. Its collections focus on...
Outdoor & functional
Sporty & sportswear
Shared traits
The brands share menswear and functional design.
Differences from Li-Ning
Li-Ning shows a stronger emphasis on Sporty & sportswear.
Danner shows a stronger emphasis on Outdoor & functional.
ASICS is a Japanese sports brand founded in Kobe, Hyogo Prefecture, in 1949 by Kihachiro Onitsuka as its predecessor, Onitsuka Co., Ltd. With a focus on running...
Sporty & sportswear
Trends & youth culture
Streetwear
Shared traits
The brands share sports influences and value for money.
Differences from Li-Ning
Li-Ning shows a stronger emphasis on Decoration & playfulness.
Tretorn is a brand founded by Henry Dunker in Helsingborg, Sweden, in 1891. It began by manufacturing galoshes (waterproof overshoes) and has focused primarily...
Outdoor & functional
Sporty & sportswear
Minimal & basics
Shared traits
The brands share distinctive designs and functional design.
Differences from Li-Ning
Tretorn shows a stronger emphasis on Outdoor & functional.
Li-Ning shows a stronger emphasis on Decoration & playfulness.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.