retaW is a fragrance label launched in Tokyo in 2009 by Hiroshi Fujiwara and Daisuke Murakami. The brand name derives from spelling “Water” backwards. Centered on fragrance, it offers perfumes, body and hair care, home fragrances, and fabric care, among other products, with a lineup that allows the same scent to be enjoyed across multiple product categories. Its official concept advocates creating products that combine skincare knowledge with fragrance blending. At its founding, Fujiwara was responsible for product concepts and scent selection, while Murakami handled product development.
Concept
At retaW, scent is the soul of identity.