Tagline
Fabric, Fit, Finish × the spirit of today
WHEIR Bobson is a Japanese fashion denim brand launched in 2016 by Kishi Universe, building on BOBSON, a long-established denim brand from Okayama. It offers men’s and women’s collections centered on denim, combining BOBSON’s craftsmanship and quality with contemporary design. Guided by “FABRIC・FIT・FINISH × the spirit of today,” the brand pursued the possibilities of denim. In its first year, Seishin Matsui of SISE was responsible for design; from Spring/Summer 2017, Takayuki Chino of CINOH designed the women’s collections, while guest designers were engaged for the men’s collections. In 2023, the official online store was revamped as WHEIR TOKYO, and the brand is currently presented under the name WHEIR.
Concept
Continuing to pursue the possibilities of denim