Fashion brands — founded: 2020–2029 · related keyword: Wardrobe basics

Basic is the New Classic

A brand that turns every challenge into an opportunity and rises to a new stage of success

Brotherhood

Blurring the line between everyday and personal moments

a moment a instant

APOM means “A Part Of Me.” It offers a collection of basic, minimalist designs intended to be worn in a way that feels true to the wearer at any time.

Quiet Luxury

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Simplicity is rebellion.

“Personal” — Wear your own freedom

Alexandra Moura ZERO is the basic-wear line of the brand Alexandra Moura, created by Portuguese designer Alexandra Moura. Launched in 2023, it offers T-shirts, long-sleeved tops, sweatshirts, hoodies, shorts, and other items centered on everyday essentials unaffected by trends. The designer describes an approach that emphasizes Portuguese materials, fair labor, and domestic production.

Just the right touch of polish for everyday life.

The line proposes new standards, drawing on sensibilities rooted in fashion and culture, for people who want to enjoy every aspect of their lifestyle in their own way.

Clothes that are always there as a matter of course.

At Base Level, we believe that true style begins at the base. Our mission is to shape the foundation of your everyday wardrobe with high-quality pieces that go beyond fleeting trends.

Life style-Wear

everybody needs a basis

Black + Moment is a portmanteau that combines the timeless trend color of black with a design philosophy that captures the fleeting moments of fashion. By blending the classic elegance of black with modern trends, the brand emphasizes versatility that transcends TPO (Time, Place, Occasion).

BLUE FOR YOU

Tomorrow’s ordinary

THE BASIS OF EVERY WOMAN'S WARDROBE

The future of fashion is nostalgic, gender-fluid, inclusive and diverse.

BEuNUsual with BENU. Be yourself

With “connections between people” as its main concept, the brand offers BASIC wear that can be worn regardless of gender or age.

Finding happiness through COEL

A brand offering a diverse range of essential items at reasonable prices, designed to be comfortable to wear at any time.

Things as irreplaceable as a close friend, to be lived with for a long time

With CROSS FUNCTION, every day is happy!

fitfit’s new classic line, designed with comfort for the feet in mind

Where Denim Feels Right

With leather as its unifying concept, it offers leather items that can be worn with ease anytime, anywhere.

CITY CASUAL with wit added to basic designs

CITY CASUAL with wit added to basic designs

Creating only what is needed, in the quantities needed

The brand conveys subtle emotions between sending and deleting, in moments that are most unsettled yet closest to sincerity.

SHARE YOUR SENSIBILITIES AND CREATE A VISION TOGETHER.

depending on the combination.

Styles that balance refinement and comfort

Simple is not easy

Based on basic and modern chic styles, the brand proposes garments made from carefully selected materials and finished to a high standard, designed to be easy to wear casually in everyday life and grounded in an identity in which a week has eight days rather than seven.

A SIMPLE THING OF MANY THINGS

Harmony of Form and Function, embodying the brand’s philosophy

From trend-led to basic styles, items you want to wear now at budget-friendly prices.

Connecting people by becoming a catalyst for something in someone’s life

Contributing to the future of the planet and bringing hope to everyday life

Trendy yet basic designs, with clothes made to last.

A refined lineup for versatile styling across occasions

The secret to coy cuteness ❤ Juicy, dewy, sweet glam

Draw a Boundary

Instead of clothes that are easily consumed and quickly discarded, FERNOV proposes basicwear designed to be worn longer. The pieces are easy to choose at accessible prices, while their fit and finish are made to last across multiple seasons. FERNOV’s new basicwear makes sustainable consumption part of everyday life.