Fashion brands — founded: 2010 · related keyword: Wardrobe basics

B.Team is a teen-oriented diffusion line launched in 2010 by BENSIMON, a lifestyle brand from France. It was created by Serge Bensimon, founder of BENSIMON and responsible for its creative direction, and offered mixed-style clothing that complemented the brand’s iconic tennis shoes. Set against BENSIMON’s colorful, boundary-free lifestyle, it was a collection for younger consumers that combined basic items with playful elements; its introduction and sale are confirmed between 2014 and 2015. It is not currently listed among BENSIMON’s official active lines, so it can be considered discontinued.

SHOES MAKE YOUR DAYS SPECIAL (Shoes to make every day special)

A superior finish with meticulous attention to feel and silhouette

A sense that shines in everyday life

The concept is positioned between flashy, gyaru-style golfwear and traditional golfwear with basic designs.

Without setting a theme, it proposes styles based on an individual aesthetic sensed at the time. It adds new ideas to basic items to express a new standard.

For women who want more than just the staples.

Hanes EcoSmart is a subline of Hanes, headquartered in Winston-Salem, North Carolina, USA. It debuted in 2010 as an environmentally conscious product range. Built on Hanes’ staple basics, it offers a wide range of products, including T-shirts, sweatshirts, hoodies, full-zip styles, polos, sweatpants, and youth styles, using U.S.-grown cotton and recycled polyester. The official collection highlights the use of U.S.-grown cotton and microplastic-reducing polyester, and is offered as a line suitable for printing.

Keep changing in order to stay the same.

Expressing through clothing the specialness within the ordinary, through what is thought and felt in everyday life.

A place where women in Japan can discover a new BEAUTY BASIC, created by women in Japan, for women in Japan

Good quality is especially important because it is what children wear. Comfort for children, and peace of mind for mothers and fathers.

I like clothing not fashion

Not fashion, but tools needed for everyday life.

The brand has no specific theme or target audience and offers classic casual items such as denim, shirts, and T-shirts.

The brand valued an energetic, casual, and pop sensibility, along with the sense of excitement one feels when choosing something small and cute.

RENOMA KIDS is a licensed children’s clothing brand whose parent brand is renoma, a fashion brand originating in France. The Korean children’s clothing company Komansae signed a licensing agreement in 2009 and began developing the brand in 2010. It was renamed in 2014 from its former name, “renoma Junior.” The brand offers clothing for boys and girls, centered on basic, modern casualwear, and presents patterns, prints, and color coordination that reflect renoma’s image.

The brand envisions the closet of teens who are sensitive to trends and want to look a little more grown-up. It focuses on design and details, offering items that reflect what girls want.