Fashion brands — founded: 2021 · related keyword: Wardrobe basics

Simplicity is rebellion.

At Base Level, we believe that true style begins at the base. Our mission is to shape the foundation of your everyday wardrobe with high-quality pieces that go beyond fleeting trends.

Black + Moment is a portmanteau that combines the timeless trend color of black with a design philosophy that captures the fleeting moments of fashion. By blending the classic elegance of black with modern trends, the brand emphasizes versatility that transcends TPO (Time, Place, Occasion).

THE BASIS OF EVERY WOMAN'S WARDROBE

Things as irreplaceable as a close friend, to be lived with for a long time

fitfit’s new classic line, designed with comfort for the feet in mind

Where Denim Feels Right

With leather as its unifying concept, it offers leather items that can be worn with ease anytime, anywhere.

Simple is not easy

A SIMPLE THING OF MANY THINGS

Trendy yet basic designs, with clothes made to last.

Cotton classics for the modern woman.

Women's everyday shoes

EVERYONE DESERVES THEIR OWN GARDEN. MAKE YOUR OWN GARDEN WITH US.

Workwear for everyday life in the city.

By incorporating the diverse colors of everyday life into its prints, the brand pursues a street-inspired mood and a minimal sensibility, and aims to support wearers’ individuality through original print designs.

petite IÉNA is a girl who lives in Paris. She gets excited about new things, comes up with fun ideas, and makes the most of every day. Her innocent smile and shy expression are charming, while the poised side she occasionally shows resembles her mother. “My mother’s closet is where it all begins.” What IÉNA ENFANT values: ① “The perspective of ‘her’” — In a closet for a refined girl, there are items that her mother also finds lovely, blending childlike innocence with elegance and intelligence. The attention to detail that IÉNA has valued is also carried through to IÉNA ENFANT. “This is cute, isn’t it?” Because I love my mother, I also love the clothes she likes. ② “Originality” — Underwear, pouches, and plush toys made from the original dot fabric that serves as a signature of the brand; collaborations with other brands; and pieces that can be worn as a dress during the baby years and as a top as she gets a little older, making it possible to enjoy each stage of her growth. The price is also one that mothers can feel comfortable with. The aim is for the balance of all these elements to convey the special quality of “IENA ENFANT.” The original dot-pattern series has a gentle, hand-drawn feel and appears on items including underwear, bibs, dresses, and blankets, as well as on the ears of the plush rabbit.

The brand pursues designs that gain value the longer they are worn, adding trend-conscious materials and silhouettes to designs grounded in the basics and characterized by harmony.

While rooted in casualwear and a street sensibility, the brand expresses an image of women defined by refinement. It proposes a new kind of womenswear and lifestyle with a strong sense of individuality.

An eyewear brand focused on the essentials, removing unnecessary elements to create the purest, most basic eyewear.

The ease of adults who enjoy beauty without strain.

A line that deeply pursues timelessness and offers a wardrobe unconstrained by seasons.

The beauty of lack, the beauty of incompletion, and the beauty of empty space.

Raising the status of eyewear

PLAY NOW WITHOUT REGRET

Pursuing “the essence of basics”

planned to be kept fresh via regular drops and collaborations

A label centered on golfwear. Its concept is “GOOD MANNER, GOOD SENSE, GOOD PERFORMANCE”. Guided by “richness and quality,” values that UNITED ARROWS considers important, it focuses on materials, silhouettes, and ease of styling, and proposes attire suited to golf, which is inherently a social occasion where etiquette is important. It offers golfwear that is basic yet incorporates a measured touch of current trends in its design, alongside highly functional pieces that pursue performance as sportswear.

It values the elements of long-loved military and workwear, transforming them into contemporary everyday clothing and proposing a new standard that is free-spirited and playful.

Helping people of all sizes who care about silhouette and comfort become who they want to be

Freely. In my own way.

Hair that makes your whole life shine.

informal new basic

Small, continuous innovations bring about major change

I want to be seen as beautiful and in style.