Add
Add is an outerwear brand based in Milan, Italy. No public information confirming its founding year or founder has been found. The brand offers ready-to-wear outerwear centered on down jackets and officially uses the phrase “Wear your light...
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Add vs Merrell: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: Add
Swap brands
Minimal & basics · Polished & dressy · Outdoor & functional
Outdoor & functional · Sporty & sportswear · Trends & youth culture
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Outdoor & functional
Merrell shows a stronger emphasis
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Sporty & sportswear
Merrell shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- Add (solid line, circles)
- Merrell (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Italy | United States |
| Founded | 1999 | 1981 |
| Category | Clothing | Footwear |
| Other categories | — | Clothing |
— indicates information that is not available.
Brand profiles
Merrell
Merrell is an outdoor footwear brand founded in Vermont, United States, in 1981 by Clark Matis, Randy Merrell, John Schweizer, and others. The brand officially states, “Merrell exists to share the simple power of being outside” and “We beli...
Brand lines
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