CHÉ
CHÉ is a London-based menswear brand. Founded in 2018 by models Oliver Cheshire and Toby Watkins, it focuses on contemporary sustainable leisurewear and swimwear. Its range extends from bodywear, knitwear, shirts, and jackets to accessories...
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CHÉ vs AURALEE: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CHÉ
Swap brands
Polished & dressy · Minimal & basics · Outdoor & functional
Minimal & basics · Polished & dressy · Avant-garde & designer
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Avant-garde & designer
AURALEE shows a stronger emphasis
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Minimal & basics
AURALEE shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CHÉ (solid line, circles)
- AURALEE (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | United Kingdom | Japan |
| Founded | 2018 | 2015 |
| Category | Clothing | Clothing |
| Other categories | Bags | Bags Accessories Footwear |
— indicates information that is not available.
Brand profiles
AURALEE
AURALEE is a Japanese fashion brand founded in Tokyo in 2015 by Ryota Iwai. It offers menswear and womenswear, building each season’s collections from research into high-quality raw materials and yarns selected in Japan and around the world...
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