CHÉ
CHÉ is a London-based menswear brand. Founded in 2018 by models Oliver Cheshire and Toby Watkins, it focuses on contemporary sustainable leisurewear and swimwear. Its range extends from bodywear, knitwear, shirts, and jackets to accessories...
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CHÉ vs NEW ROCK: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CHÉ
Swap brands
Polished & dressy · Minimal & basics · Outdoor & functional
Decoration & playfulness · Trends & youth culture · Avant-garde & designer
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Polished & dressy
CHÉ shows a stronger emphasis
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Decoration & playfulness
NEW ROCK shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CHÉ (solid line, circles)
- NEW ROCK (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | United Kingdom | Spain |
| Founded | 2018 | 1980 |
| Category | Clothing | Footwear |
| Other categories | Bags | Clothing Bags Accessories Eyewear |
— indicates information that is not available.
Brand profiles
NEW ROCK
NEW ROCK is a footwear and apparel brand based in Yecla, Murcia, Spain. Its founder’s grandfather, Antonio Ortuño Martínez, began making shoes by hand in 1929, and the brand was established in 1980 under the leadership of Pedro Ortuño. It d...
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