Corum
Corum is a luxury watch brand founded in 1955 in La Chaux-de-Fonds, Switzerland, by René Bannwart and Gaston Ries. It unveiled its first watch in 1956 and continues to create avant-garde, technology-focused watches guided by creativity and...
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Corum vs Macgraw: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: Corum
Swap brands
Luxury & heritage · Decoration & playfulness · Avant-garde & designer
Decoration & playfulness · Luxury & heritage · Avant-garde & designer
Similarities and differences
Shared traits
- Both brands show traits of Decoration & playfulness.
Different traits
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Luxury & heritage
Corum shows a stronger emphasis
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Outdoor & functional
Corum shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- Corum (solid line, circles)
- Macgraw (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Switzerland | Australia |
| Founded | 1955 | 2012 |
| Category | Watches | Clothing |
| Other categories | — | Accessories Footwear |
— indicates information that is not available.
Brand profiles
Macgraw
macgraw is a luxury womenswear brand based in Sydney, Australia, launched in 2012 by sister designers Beth and Tessa MacGraw. The brand debuted at Mercedes-Benz Fashion Week Australia in April 2014 and presented at New York Fashion Week in...
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