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Devoa vs emmi: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Devoa Swap brands

Devoa

Japan Founded 2005

Sporty & sportswear · Avant-garde & designer · Minimal & basics

emmi

Japan Founded 2015

Sporty & sportswear · Minimal & basics · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Minimal & basics.
  • Both brands show traits of Sporty & sportswear.

Different traits

  • Avant-garde & designer

    Devoa shows a stronger emphasis

  • Luxury & heritage

    Devoa shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Devoa (solid line, circles)
  • emmi (dashed line, squares)
Traits of Devoa and emmi, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Devoa
  • emmi
Minimal & basics
Devoa：Relative prominence within the brand
emmi：Relative prominence within the brand
Polished & dressy
Devoa：Relative prominence within the brand
emmi：Relative prominence within the brand
Luxury & heritage
Devoa：Relative prominence within the brand
emmi：Relative prominence within the brand
Avant-garde & designer
Devoa：Relative prominence within the brand
emmi：Relative prominence within the brand
Decoration & playfulness
Devoa：Relative prominence within the brand
emmi：Relative prominence within the brand
Streetwear
Devoa：Relative prominence within the brand
emmi：Relative prominence within the brand
Trends & youth culture
Devoa：Relative prominence within the brand
emmi：Relative prominence within the brand
Sporty & sportswear
Devoa：Relative prominence within the brand
emmi：Relative prominence within the brand
Outdoor & functional
Devoa：Relative prominence within the brand
emmi：Relative prominence within the brand

Basic information

Field
Devoa
emmi
Country Japan Japan
Founded 2005 2015
Category Clothing Clothing
Other categories Bags Accessories Footwear Footwear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

Devoa

No information is available.

emmi

  • emmi atelier

    emmi atelier is one of the original lines of emmi, developed by Mash Sports Lab, and is responsible ...

    View more
  • emmi studio

    emmi studio was launched as emmi’s original line for studio sports, centered on functional wear suit...

    View more

Collaborations

Devoa

No information is available.

emmi

  • 2026-01-01

    Onitsuka Tiger

    The emmi-exclusive MEXICO 66 CHUNK will be available for a limited time starting New Year's Day 2026. A platform-soled model in ivory with gold stripes.

emmi collaborations

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