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ERDEM vs Firsthand: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: ERDEM Swap brands

ERDEM

United Kingdom Founded 2005

Luxury & heritage · Decoration & playfulness · Avant-garde & designer

Firsthand

Japan Founded 2019

Minimal & basics · Trends & youth culture · Polished & dressy

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Luxury & heritage

    ERDEM shows a stronger emphasis

  • Decoration & playfulness

    ERDEM shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • ERDEM (solid line, circles)
  • Firsthand (dashed line, squares)
Traits of ERDEM and Firsthand, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • ERDEM
  • Firsthand
Minimal & basics
ERDEM：Relative prominence within the brand
Firsthand：Relative prominence within the brand
Polished & dressy
ERDEM：Relative prominence within the brand
Firsthand：Relative prominence within the brand
Luxury & heritage
ERDEM：Relative prominence within the brand
Firsthand：Relative prominence within the brand
Avant-garde & designer
ERDEM：Relative prominence within the brand
Firsthand：Relative prominence within the brand
Decoration & playfulness
ERDEM：Relative prominence within the brand
Firsthand：Relative prominence within the brand
Streetwear
ERDEM：Relative prominence within the brand
Firsthand：Relative prominence within the brand
Trends & youth culture
ERDEM：Relative prominence within the brand
Firsthand：Relative prominence within the brand
Sporty & sportswear
ERDEM：Relative prominence within the brand
Firsthand：Relative prominence within the brand
Outdoor & functional
ERDEM：Relative prominence within the brand
Firsthand：Relative prominence within the brand

Basic information

Field
ERDEM
Firsthand
Country United Kingdom Japan
Founded 2005 2019
Category Clothing Clothing
Other categories Bags Accessories Lifestyle products Art projects

— indicates information that is not available.

Brand profiles

Collaborations

ERDEM

  • 2025-01-29

    Barbour

    Announced on January 29, 2025. The collection focuses on outerwear, including Beauflower and Dhalia, and also features Re-Loved, a regenerated line of 25 Beaufort pieces.

  • 2017-11-02

    H&M

    An ERDEM-signature womenswear collection and its first menswear collection, featuring delicate prints and textiles alongside craft techniques.

ERDEM collaborations

Firsthand

  • 2025-08-25

    Barbour

    In fall 2025, Firsthand released a special-order Barbour model. It was part of a joint rollout involving three brands, alongside FREAK'S STORE and Freada during the same period.

Firsthand collaborations

Brands similar to ERDEM

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Brands similar to Firsthand

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