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Devoa vs Gentle Monster: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Devoa Swap brands

Devoa

Japan Founded 2005

Sporty & sportswear · Avant-garde & designer · Minimal & basics

Gentle Monster

South Korea Founded 2011

Trends & youth culture · Decoration & playfulness · Avant-garde & designer

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Decoration & playfulness

    Gentle Monster shows a stronger emphasis

  • Sporty & sportswear

    Devoa shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Devoa (solid line, circles)
  • Gentle Monster (dashed line, squares)
Traits of Devoa and Gentle Monster, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Devoa
  • Gentle Monster
Minimal & basics
Devoa：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand
Polished & dressy
Devoa：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand
Luxury & heritage
Devoa：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand
Avant-garde & designer
Devoa：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand
Decoration & playfulness
Devoa：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand
Streetwear
Devoa：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand
Trends & youth culture
Devoa：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand
Sporty & sportswear
Devoa：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand
Outdoor & functional
Devoa：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand

Basic information

Field
Devoa
Gentle Monster
Country Japan South Korea
Founded 2005 2011
Category Clothing Eyewear
Other categories Bags Accessories Footwear Accessories Art projects

— indicates information that is not available.

Brand profiles

Brand lines

Devoa

No information is available.

Gentle Monster

Collaborations

Devoa

No information is available.

Gentle Monster

  • 2025-03-05

    Maison Margiela

    In March 2025, the third collaboration expanded the collection to 20 styles in total (8 sunglasses + 12 optical styles), carrying over signature details such as white stitching.

  • 2022-05-05

    Moncler

    The collaboration was announced in September 2021. An eyewear capsule themed around “SWIPE” (4 styles) was released in May 2022 and also featured UV protection.

  • 2019-05-07

    Fendi

    The eyewear line “GENTLE FENDI” was presented as a co-branded offering, with a limited release of two styles of unisex sunglasses featuring FF motifs.

Gentle Monster collaborations

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