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GU vs ANREALAGE: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

ANREALAGE

Japan Founded 2003

Avant-garde & designer · Decoration & playfulness · Luxury & heritage

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    ANREALAGE shows a stronger emphasis

  • Trends & youth culture

    GU shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • ANREALAGE (dashed line, squares)
Traits of GU and ANREALAGE, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • ANREALAGE
Minimal & basics
GU：Relative prominence within the brand
ANREALAGE：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
ANREALAGE：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
ANREALAGE：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
ANREALAGE：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
ANREALAGE：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
ANREALAGE：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
ANREALAGE：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
ANREALAGE：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
ANREALAGE：Relative prominence within the brand

Basic information

Field
GU
ANREALAGE
Country Japan Japan
Founded 2006 2003
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Bags Accessories Footwear Watches Lifestyle products Textiles and material technology Art projects

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

ANREALAGE

  • ANREALAGE HOMME

    ANREALAGE HOMME is a men’s sub-line derived from ANREALAGE, led by Kunihiko Morinaga. It launched in...

    View more

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

ANREALAGE

  • 2025-04-22

    HERNO Globe

    The second HERNO Globe collection is themed “UNKNOWN PLANET.” It features apparel with ball silhouettes and an original approach to material and color design, including earth tones.

  • 2024-12-13

    familiar

    A first collaboration with familiar, featuring sweatshirts, bags, charms, and other items for parents and children made with photochromic fur that changes from white to blue under UV light.

  • 2022-02-09

    Champion

    The first collaboration with Champion. A capsule collection inspired by “○△□,” featuring three-dimensional hoodies in triangular pyramid and spherical forms, T-shirts with enlarged details, dresses, and more.

  • 2021-01-08

    Fendi

    The second collaboration with ANREALAGE. A capsule collection comprising UV color-changing jackets, T-shirts, bucket hats, Peekaboo, and other items was released.

  • 2018-12-08

    Onitsuka Tiger

    The second collaboration with Onitsuka Tiger. A limited-edition sneaker that reworks the 1950s mountaineering boot “MONTE CREACE” as a clog-style slip-on, using stress-luminescent material.

ANREALAGE collaborations

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