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GU vs John Elliott: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

John Elliott

United States Founded 2012

Streetwear · Minimal & basics · Polished & dressy

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Streetwear

    John Elliott shows a stronger emphasis

  • Trends & youth culture

    GU shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • John Elliott (dashed line, squares)
Traits of GU and John Elliott, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • John Elliott
Minimal & basics
GU：Relative prominence within the brand
John Elliott：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
John Elliott：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
John Elliott：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
John Elliott：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
John Elliott：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
John Elliott：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
John Elliott：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
John Elliott：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
John Elliott：Relative prominence within the brand

Basic information

Field
GU
John Elliott
Country Japan United States
Founded 2006 2012
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Accessories Footwear Textiles and material technology

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

John Elliott

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

John Elliott

  • 2018-01-12

    SUICOKE

    The first collaboration, released in January 2018 through John Elliott’s official channels, featured MOTO sandals in three colors inspired by the landscapes of the American Southwest.

John Elliott collaborations

Brands similar to GU

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Brands similar to John Elliott

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