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GU vs Lacoste: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

Lacoste

France Founded 1933

Sporty & sportswear · Polished & dressy · Streetwear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    Lacoste shows a stronger emphasis

  • Trends & youth culture

    GU shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • Lacoste (dashed line, squares)
Traits of GU and Lacoste, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • Lacoste
Minimal & basics
GU：Relative prominence within the brand
Lacoste：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
Lacoste：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
Lacoste：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
Lacoste：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
Lacoste：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
Lacoste：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
Lacoste：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
Lacoste：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
Lacoste：Relative prominence within the brand

Basic information

Field
GU
Lacoste
Country Japan France
Founded 2006 1933
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

Lacoste

  • LACOSTE L!VE

    The 2009 line for younger consumers, “LACOSTE RED!”, was reorganized in 2010 into the more clearly d...

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  • LACOSTE SPORT

    Within LACOSTE, Lacoste Sport is positioned as a line covering the technical segment intended for co...

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  • LACOSTE RED!

    At LACOSTE’s Spring/Summer 2009 runway show, Red! debuted as a separate line for younger consumers. ...

    View more

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

Lacoste

  • 2026-04-14

    FREAK'S STORE

    FREAK’S STORE commissioned an exclusive version of a LACOSTE crew-neck T-shirt. It uses material with moisture-absorbing and contact-cooling properties, and features a hem drawcord that allows the silhouette to be adjusted. The green drawcord was also announced as a distinctive feature.

  • 2023-09-27

    COMME des GARÇONS

    In 2023, the first collaboration with CDG SHIRT. The FW23 collection was unveiled, including shirts and cut-and-sew pieces featuring enlarged and multiple crocodile logos.

  • 2022-06-08

    A.P.C.

    In 2022, A.P.C. × Lacoste (INTERACTION #14) created a sporty capsule featuring collaborative logos, windbreakers, denim totes, and more.

  • 2017-03-16

    Supreme

    A collaboration with Lacoste on March 16, 2017. A range of spring-ready items, including sporty tracksuits, Harrington jackets, caps, and more.

  • BEAMS

    A special-order LACOSTE × BEAMS GOLF mock-neck shirt featuring a pique panel stripe design, released in early March 2025.

Lacoste collaborations

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